# Controversial Bath Bombs for Charity Lush Guantanamo Bay 'Bombs' By Cowbag | Published 2008-03-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/lush-guantanamo-bay-bath-bomb References: [cowshedproductions.blogspot](http://cowshedproductions.blogspot.com/2008/03/guantanamo-bay-bath-bombs.html) Knowing Lush and their ethics as I do, I honestly believe this was NOT a PR stunt, but that the [beauty and soap company](https://www.trendhunter.com/trends/lush-x-katseye) was simply trying to raise money and awareness for a good charity. [Lush Cosmetics](https://www.trendhunter.com/trends/big-tech-rebellion) have started making [bath bombs](https://www.trendhunter.com/trends/cold-bath-bomb) to raise money for Reprieve which campaigns to raise awareness of prisoners in Guantanamo Bay. Costing £2.95 the orange (of course) bombs come decorated with a dove of peace. Once placed in water the bombs dissolve and release a picture of a prisoner (OK I admit I feel this bit is questionable). Some have blasted it as a "tasteless stunt" but already the bombs have raised £8,727 for charity. Lush boss Andrew Butler admitted, "We did have concerns, but many prisoners in Guantanamo have been tortured." ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 43% | Activity: 54% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life) ## Key Themes ### What Makes This Trend Stand Out - **Controversial Charity Bath Bombs:** Opportunity for bath bomb brands to create bath products that support and raise awareness for charitable causes. - **Ethical Cosmetics Fundraising:** Chance for beauty and soap companies to develop products or campaigns that raise money for and create awareness of important social issues. - **Activist-inspired Product Dissolution:** Potential for bath bomb makers to create products that dissolve to reveal images or messages related to important social justice causes. ### Sectors Adopting This - **Bath Bomb Industry:** Opportunity for bath bomb manufacturers to collaborate with charities and create bath products that support social causes. - **Cosmetics Industry:** Potential for cosmetics companies to incorporate charitable initiatives into their product offerings and marketing strategies. - **Social Activism Industry:** Chance for organizations or individuals within the social activism space to collaborate with beauty brands and create impactful products that raise awareness and funds for important causes. ## Related on Trend Hunter - [Celebratory Bath Bombs](https://www.trendhunter.com/trends/hutan-limited-edition-bath-bomb.md) - [Cinematic Bath Bombs](https://www.trendhunter.com/trends/saltbomb.md) - [Fundraising Bath Bombs](https://www.trendhunter.com/trends/limited-edition-bath-bomb.md) - [Color-Changing Bath Bombs](https://www.trendhunter.com/trends/color-changing-bath-bomb.md) - [Canine-Inspired Bath Bombs](https://www.trendhunter.com/trends/lush-shiba-inu.md) - [Offbeat Bath Bombs](https://www.trendhunter.com/trends/da-bomb-extreme.md) - [Digital Bath Bombs](https://www.trendhunter.com/trends/bath-bot.md) - [Collectible Girl Group Soaps](https://www.trendhunter.com/trends/lush-x-katseye.md) - [Liquid Bath Bombs](https://www.trendhunter.com/trends/liquid-bath-bombs.md)