# Therapy-Inspired Cosmetics The Lush 'Emotional Brilliance' Line is Sensitive to Consumers' Needs By Courtney Scharf | Published 2012-07-16 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/lush-emotional-brilliance-line References: [fashionmagazine](http://www.fashionmagazine.com/blogs/beauty/2012/07/16/lush-takes-retail-therapy-to-the-next-level-with-their-debut-makeup-collection-that-taps-into-your-subconscious/) & [lush](http://www.lush.com/) The upcoming [Lush](https://www.trendhunter.com/trends/skincare-makeup) 'Emotional Brilliance' line is bound to entice some customers into checking out these [therapeutic shades](https://www.trendhunter.com/trends/lights-lacquer-core-collection). Created with the help of professional therapists, this colorful line aims to bring peace to its customers through color association. The process of selling the products is a game and will be based on the buyer selecting three colors that they're most drawn to, and gaining results because of what each color represents. With a wide range of hues and products, there's likely something in this line no matter what emotional state a buyer may find themselves in. Lush, as a brand that connects to its customers on a more personal level through [social justice campaigns](https://www.trendhunter.com/trends/lush-cosmetics-partners), seems like a natural fit for this kind of specialized line, and will likely gain both attention and sales through this bold endeavor. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 50% | Activity: 91% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Therapeutic Color Cosmetics:** Creating makeup products with color association to enhance emotional well-being and peace. - **Mindful Beauty:** Integrating mindfulness and wellness into the beauty industry to cater to the emotional needs of the consumers. - **Personalized Emotional Care:** Offering personalized products based on the customer's emotional state, preferences, and mood to improve their overall well-being. ### Sectors Adopting This - **Beauty and Cosmetics:** The potential for brands to offer consumers products that cater to more holistic emotional needs through personalized and innovative cosmetics. - **Therapy and Wellness:** Incorporating therapeutic practices and principles to the wellness industry to enhance relaxation and improve mental health. - **Retail and E-commerce:** Revolutionizing the traditional shopping experience by offering a range of products based on the customer's emotional needs and preferences through online channels. ## Related on Trend Hunter - [Playful Cosmetic Collections](https://www.trendhunter.com/trends/clinique-x-crayola.md) - [Skin-Loving Cruelty-Free Cosmetics](https://www.trendhunter.com/trends/skincare-makeup.md) - [Emotional Health Cosmetics Initiatives](https://www.trendhunter.com/trends/its-okay-to-be-sensitive.md) - [Mood-Lifting Neurocosmetics](https://www.trendhunter.com/trends/loya.md) - [Witchy Personal Care Capsules](https://www.trendhunter.com/trends/wicked.md) - [Poetry-Inspired Retail Activations](https://www.trendhunter.com/trends/the-poetry-pharmacy.md) - [Mood-Boosting Body Balms](https://www.trendhunter.com/trends/temple-balms.md) - [Inclusive Salon Concepts](https://www.trendhunter.com/trends/lush-hairlab.md) - [Mood-Based Makeup Mirrors](https://www.trendhunter.com/trends/loreal-mood-mirror.md)