# Laundromat-Inspired Self-Care Capsules Lush Cosmetics and Lazy Oaf Unite for a Self-Care Capsule By Kanesa D | Published 2022-11-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/lush-cosmetics-1 References: [hypebae](https://hypebae.com/2022/11/lush-cosmetics-lazy-oaf-capsule-collection-details-exclusive) & [lazyoaf](https://www.lazyoaf.com/) [Lush Cosmetics](https://www.trendhunter.com/trends/lush-x-tmnt) has collaborated with eccentric London-based brand Lazy Oaf for a line inspired by the laundromat. The 17-piece line includes home decor, accessories, and cosmetics to transform your house into the perfect haven for self-care. The collection consists of the return of a fan favorite from the past: Lush's iconic ‘showder,’ which has been recreated in packaging modeled by laundry detergent cartons. The ‘Sleepy’ lavender form of this soapy-bubbling bath powder is available alongside the ‘Intergalactic’ variant, which has a cedarwood and peppermint scent. A collection of eight lifestyle items, including pajamas, face cloths, hand towels, a bath sheet, and a wash bag, are being introduced by Lush alongside the bath offerings. A body spray that combines the aesthetic of [Lush and Lazy Oaf’s](https://www.trendhunter.com/trends/wicked) East End heritage finishes the collection. Starting on November 24, customers may purchase items from the new joint collection online at Lush and Lazy Oaf retail locations. Image Credit: Lush, [hypebae](https://hypebae.com/2022/11/lush-cosmetics-lazy-oaf-capsule-collection-details-exclusive), [lazyoaf](https://www.lazyoaf.com/) ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 92% | Activity: 93% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Laundromat-inspired Self-care:** The trend of laundromat-inspired self-care is growing, offering opportunities for companies to create unique products and experiences that combine comfort with everyday routines. - **Collaborative Collections:** Brands are increasingly collaborating on collections, offering opportunities for companies to leverage the strengths and styles of partners to create unique and appealing products. - **Packaging as Homage:** Packaging that pays tribute to everyday objects, such as laundry detergent containers, is becoming a trend, opening up opportunities for companies to use nostalgia and humor in their branding and packaging. ### Industries Being Reshaped - **Personal Care:** The personal care industry can leverage the laundromat-inspired self-care trend by introducing fun and creative products that make daily routines more enjoyable and comforting. - **Fashion:** The fashion industry can replicate the success of Lush and Lazy Oaf's collaboration by partnering with complementary brands and creating appealing product lines that cater to wider audiences. - **Home Decor:** The home decor industry can benefit from the trend of laundromat-inspired self-care by incorporating fun and unexpected designs into everyday items and creating experiences that merge relaxation and household chores. ## Related on Trend Hunter - [Witchy Personal Care Capsules](https://www.trendhunter.com/trends/wicked.md) - [Playful Bath Products](https://www.trendhunter.com/trends/lush-x-shaun-the-sheep.md) - [Halloween-Themed Self-Care Collections](https://www.trendhunter.com/trends/lushs-2025-halloween-collection.md) - [Collectible Girl Group Soaps](https://www.trendhunter.com/trends/lush-x-katseye.md) - [Cartoon-Inspired Body Care](https://www.trendhunter.com/trends/lush-1.md) - [Easter-Inspired Body Care Ranges](https://www.trendhunter.com/trends/seasonal-easter-lineup.md) - [Celebratory Bath Product Collections](https://www.trendhunter.com/trends/lushs-2025-eid-collection.md) - [Luxe Laundry Detergent Collabs](https://www.trendhunter.com/trends/ouai-and-dedcool.md) - [Dragon-Inspired Personal Care Collections](https://www.trendhunter.com/trends/year-of-the-dragoninspired1.md)