# Skincare-Branded Halloween Events Lush Cosmetics Debuts a Halloween-Themed Interactive Event By Grace Mahas | Published 2019-10-10 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/lush-cosmetic References: [lushusa](https://www.lushusa.com/find-a-shop?utm_source=SFMC&utm_medium=email&utm_campaign=2019_Halloween_NRP_10_10) & [facebook](https://www.facebook.com/events/448275355791730/) In anticipation of Halloween, [Lush Cosmetics](https://www.trendhunter.com/trends/limitededition-bath-bomb) is launching an epic [Halloween party](https://www.trendhunter.com/trends/glow-potion-collection) for customers at all of its Canadian locations. The event will take place on Saturday, October 19th from 12-4 pm and will include an [interactive, hands-on experience](https://www.trendhunter.com/trends/night-market-popup). Attendees will learn how to make their own Lord of Misrule Bath Bomb -- a spectacular bath product full of vibrant and spooky colors -- that they'll be able to bring home with them. In addition, the Lush Cosmetics Halloween event will include a tarot reading that will help attendees discover what their next bath and bath bomb will be. Lastly, customers will also be privy to a sneak peek of the brand's new Christmas 2019 products. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 47% | Activity: 55% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Halloween Themed Events:** Businesses can leverage the excitement around Halloween by hosting themed events that offer interactive and immersive experiences to customers. - **DIY Bath Products:** A trend in the self-care industry is offering customers the opportunity to create their own bath products, which can be a unique and personalized experience for the customer. - **Tarot Readings:** Incorporating spiritual activities like tarot readings into events/activities of a business can attract customers who are interested in wellness and spirituality. ### Sectors Adopting This - **Skincare:** Companies in skincare industry can host interactive Halloween-themed events, offering immersive experiences such as DIY bath bomb making and tarot readings for customers. - **Retail:** Retailers can offer similar interactive and immersive experiences to customers, providing the opportunity for product education and customer engagement. - **Event Planning:** Businesses that specialize in event planning can assist companies in creating and executing interactive Halloween-themed events to improve brand awareness and customer experience. ## Related on Trend Hunter - [Mashup Halloween Bath Products](https://www.trendhunter.com/trends/monster-mashup.md) - [Halloween-Themed Care Sets](https://www.trendhunter.com/trends/bewitched-gift-set.md) - [Self-Care Spa Parties](https://www.trendhunter.com/trends/lush-spa-parties.md) - [Gourmand-Inspired Scent Collections](https://www.trendhunter.com/trends/lushs-new-pumpkin-spice.md) - [Witchy Personal Care Capsules](https://www.trendhunter.com/trends/wicked.md) - [Unique Cosmetics Launch Events](https://www.trendhunter.com/trends/london-newsstand-popup.md) - [Seasonal Shopping Occasions](https://www.trendhunter.com/trends/sephora-savings-event.md) - [Botanical Bodycare Pop-Ups](https://www.trendhunter.com/trends/secret-garden-pop-up.md) - [Holiday-Specific Beauty Pop-Ups](https://www.trendhunter.com/trends/beauty-pie-holiday-party.md)