# Mexican Heritage Bodycare The Lush 2025 Día De Muertos Collection is Full of Gourmand Scents By Laura McQuarrie | Published 2025-09-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/lush-2025-da-de-muertos References: [weare.lush](https://weare.lush.com/press-releases/lushs-2025-dia-de-muertos-collection/)  The [Lush](https://www.trendhunter.com/trends/lush-2025-diwali) 2025 Día De Muertos collection officially hits stores soon, and it was made as part of the Co-Create product creation internship for Lush employees—people who are plugged in and in the know about what consumers actually want. Lush's fragrant [Sticky](https://www.trendhunter.com/trends/body-spray1) Dates shower gel was created as part of the Eid Co-Create range, and has since gone on to become a bestseller. Dessert-like scents and flavors are all over Lush's 2025 Día De Muertos collection, and the Champurrado shower gel offers a new experience for [gourmand lovers](https://www.trendhunter.com/trends/cafe-gourmand) with a spiced hot chocolate scent with cinnamon, clove and raw sugar. Día De Muertos celebrations are also made sweeter with new launches like the Dulce de Leche lip balm with a caramelized milk flavor, and Papel Picado soaps inspired by folk art banners displayed during street festivals. ## Trend Insights (Trend Hunter) - Score: 7.6/10 - Popularity: 97% | Activity: 82% | Freshness: 49% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Cultural Celebration in Bodycare:** Integrating cultural festivities into personal care products offers a unique way to create emotional connections with consumers seeking culturally relevant offerings. - **Gourmand Scent Profiles:** The rising trend of dessert-inspired scents in bodycare products captures the senses and provides an indulgent self-care experience reminiscent of popular culinary delights. - **Co-creation Product Development:** Leveraging internal talent through co-creation initiatives allows companies to closely align product offerings with real consumer desires and demands. ### Who This Affects Most - **Personal Care:** The personal care industry can tap into cultural narratives and traditional practices to create products that resonate deeply with diverse consumer bases. - **Fragrance and Aromatics:** This sector sees innovation through the development of complex gourmand scents that mimic popular desserts, offering novel olfactory experiences. - **Retail Innovation:** Retailers can harness the power of internal co-creation models to streamline product development and capture niche consumer preferences efficiently. ## Related on Trend Hunter - [Diwali-Celebrating Bodycare Collections](https://www.trendhunter.com/trends/lush-2025-diwali.md) - [Gourmand-Inspired Scent Collections](https://www.trendhunter.com/trends/lushs-new-pumpkin-spice.md) - [Sensorial Summerween Bodycare](https://www.trendhunter.com/trends/lush-cosmetics-halloween-collection.md) - [Celebratory Bath Product Collections](https://www.trendhunter.com/trends/lushs-2025-eid-collection.md) - [Halloween-Themed Self-Care Collections](https://www.trendhunter.com/trends/lushs-2025-halloween-collection.md) - [Festive Bath Collections](https://www.trendhunter.com/trends/mid-autumn-festival-collection.md) - [Diwali-Themed Bath Melts](https://www.trendhunter.com/trends/diwali-bath-product.md) - [Gourmand Bathing Experiences](https://www.trendhunter.com/trends/book-a-bath-sticky-dates.md) - [Mexican-Inspired Body Rituals](https://www.trendhunter.com/trends/santu.md)