# Lip Centric Photography Chayo Mata's Beauty Shots Linger on Colorful Makeup By Tisah Tucknott | Published 2009-06-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/luscious-lip-photography-chayo-matas-beauty-shots References: [likecool](http://www.likecool.com/Chayo_Mata--Pic--Gear.html) & [chayo.net](http://chayo.net/) From beauty shots to [fashion shots](https://www.trendhunter.com/trends/il-pranzo-campaign), Chayo Mata is a talented photographer who can capture the pure essence of a woman. In most of these photos, Chayo Mata highlights the lips and the eyes in colour and leaves the rest of the portrait black and white. Check out the gallery to see how this photographer lingers his shots on [luscious lips](https://www.trendhunter.com/trends/matte-lip-plumper). **Implications** - Lips and eyes have often been considered the most important parts of a woman's face. Consumers are naturally drawn to images that focus on these parts; they unconsciously compare themselves to the subjects within. So, as women all over the world strive to highlight these features on themselves, artists and photographers will continue to create works of art that hone in on these aspects of beauty. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 76% | Activity: 42% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Key Themes Behind This Trend - **Lip-centric Imagery:** Opportunity for makeup brands to create and promote products specifically for enhancing lips, and for photographers to explore new creative approaches to highlighting this facial feature. - **Focus on Eyes and Lips:** Opportunity for beauty and fashion brands to create campaigns and products that highlight eyes and lips as the focus of makeup and styling. - **Individuality and Confidence:** Opportunity for brands to promote individual beauty and confidence, moving away from traditional beauty standards and embracing unique features such as lips and eyes. ### Where This Applies - **Beauty and Makeup:** Lip-centric photography creates opportunities for makeup artists and brands to capitalize on the focus on lips, creating new products and trends. - **Fashion:** Lip-centric photography can be reflected in fashion campaigns and styling, encouraging brands to focus on lips and eyes in their advertising. - **Photography and Art:** Lip-centric photography offers an alternative and unique approach to beauty and fashion photography, encouraging photographers to experiment with new techniques and styles. ## Related on Trend Hunter - [Dark Skin-Centric Beauty Brands](https://www.trendhunter.com/trends/nach-cosmetics.md) - [Sculptural Beauty Palettes](https://www.trendhunter.com/trends/contour-and-highlight-palettes.md) - [High-End Beauty Campaigns](https://www.trendhunter.com/trends/la-beaut-louis-vuitton-campaign.md) - [Blurred Cosmetic Campaigns](https://www.trendhunter.com/trends/mac-cosmetics-and-ella-gross.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Matte Lip Plumpers](https://www.trendhunter.com/trends/matte-lip-plumper.md) - [Monochromatic Cosmetic Clinics](https://www.trendhunter.com/trends/cosmetic-clinic.md) - [Luxurious Beauty Collections](https://www.trendhunter.com/trends/la-beaut-collection.md) - [All-Asian Beauty Campaigns](https://www.trendhunter.com/trends/maybelline-face-the-difference.md)