# Shockingly Spiked Accessories (UPDATE) LUSASUL Jewelry Offers Bold and Contemporary Designs By Meghan Young | Published 2011-11-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/lusasul-jewelry References: [design-milk](http://design-milk.com/lusasul-jewelry/) & [lusasul](http://lusasul.com/jewelry/jewelry/) More and more, people are looking for accessory pieces that make a statement themselves rather than simply complementing an outfit, and that is exactly what LUSASUL Jewelry provides. LUSASUL Jewelry caught people's attention with its [Aggressive Ring](http://www.trendhunter.com/trends/lusasul-jewelry-aggressive) and since then, it has been aggressively keeping that attention. Founded by Mexican industrial designer Carmen Zambrano, LUSASUL Jewelry offers [unique pieces](https://www.trendhunter.com/trends/s-carter-designs) that do more than make a statement, they tell stories. From heartbreaks to loving promises and more, these 'stories' are definitely relatable to everyone. Bold and contemporary, LUSASUL Jewelry's designs are really unlike anything on the market right now. LUSASUL Jewelry is creative, sophisticated and stylish, yet carefully not pretentious. As its slogan says, it offers "[cool jewelry for chic people](https://www.trendhunter.com/trends/rocknot)." Original and honest, LUSASUL Jewelry is a label with longevity. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 90% | Activity: 78% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Statement Accessories:** Designing accessories that make a statement as fashion consumers increasingly seek to distinguish themselves with bold and unique pieces. - **Storytelling with Jewelry:** Incorporating stories and emotions into jewelry design to provide customers with a deeper, more personal connection to their accessories. - **Contemporary and Bold Designs:** Offering unique and contemporary designs that stand out in a crowded marketplace. ### Where This Applies - **Jewelry Design:** Innovative jewelry designers are poised to capitalize on the increasing demand for unique statement pieces that reflect consumers' personalities and values. - **Fashion:** Fashion industry players on the lookout for novel and inventive accessories can find opportunities for collaboration with emerging jewelry designers like LUSASUL. - **E-commerce:** E-commerce platforms can showcase edgy and creative designs like those offered by LUSASUL Jewelry, catering to niche audiences seeking something distinctive and outside the mainstream. ## Related on Trend Hunter - [Bold Handmade Jewelry Designs](https://www.trendhunter.com/trends/holst-lee.md) - [Consciously Cool Jewelry](https://www.trendhunter.com/trends/the-art-of-adornment.md) - [Stunning Organic-Inspired Jewelry Collections](https://www.trendhunter.com/trends/organicinspired-jewelry.md) - [Iconic LA-Inspired Jewelry](https://www.trendhunter.com/trends/u-los-angeles.md) - [Handcrafted Jewelry Brands](https://www.trendhunter.com/trends/pretty-weird.md) - [Regionally Handcrafted Jewelry Lines](https://www.trendhunter.com/trends/handcrafted-jewelrys.md) - [Complimentary Sculptural Jewelry Pieces](https://www.trendhunter.com/trends/sculptural-jewelry-piece.md) - [High-End Organic Statement Jewelry](https://www.trendhunter.com/trends/s-carter-designs.md) - [Hypoallergenic Waterproof Jewelry](https://www.trendhunter.com/trends/flaire-co.md)