# Somberly Mod Editorials The Lurve Magazine Spring/Summer 2014 Photoshoot Stars Georgia Taylor By Meghan Young | Published 2014-05-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/lurve-magazine-springsummer-2014 References: [models](http://models.com/work/lurve-magazine-riding-on-any-wave-2/262611) & [lurvemag](http://lurvemag.com/) The fashion featured throughout the Lurve Magazine Spring/Summer 2014 editorial does not complement the somber setting, at least not at first. Avant garde and modern, they are much more lively then the backdrop. Not to mention the melancholy expressions and grunge-inspired hair and makeup. Yet in a way, these external elements help to tone down the colorful numbers while enhancing the tamer ones. The Lurve Magazine Spring/Summer 2014 editorial was shot on location by photographer Leon Mark. It stars model Georgia Taylor. The brunette beauty was style by fashion editor Rúben Moreira, who focused on [dark edgy outfits](https://www.trendhunter.com/trends/songs-of-siren) juxtaposed with a ladylike air. Captured both in [black and white](https://www.trendhunter.com/trends/jiyongkim-fw25) as well as color, the eclectic ensembles were perfected with a shaggy coif by [Roku](https://www.trendhunter.com/trends/roku-shoe-line) Roppongi and dark eyes by Ciara O'Shea. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 75% | Activity: 62% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Dark Edgy Fashion:** Opportunity to disrupt the fashion industry with avant-garde and modern designs that juxtapose dark edgy outfits with a ladylike air. - **Eclectic Ensembles:** Disruptive innovation opportunity to create fashion that combines colorful numbers with tamer elements in both black and white and color. - **Shaggy Coif:** Innovation opportunity to revolutionize hair styling with shaggy coifs that enhance the overall fashion aesthetic. ### Sectors Adopting This - **Fashion:** Fashion industry can explore new avenues by incorporating dark edgy outfits juxtaposed with a ladylike air. - **Photography:** Opportunity for photographers to capture eclectic ensembles in both black and white and color to create visually striking editorials. - **Beauty:** Beauty industry can embrace the trend of dark eyes and explore innovative makeup techniques to complement the somber fashion. ## Related on Trend Hunter - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Vibrant Lingerie Collections](https://www.trendhunter.com/trends/lorette-springsummer-collection.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Gingham-Forward Apparel Edits](https://www.trendhunter.com/trends/maison-amorys-gingham-edit.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Sun-Soaked Resort Collections](https://www.trendhunter.com/trends/golden-hour-getaway-collection.md)