# Playfully Quirky Editorials The Lurve Magazine Fall/Winter 2012 Photoshoot Stars Heidi Mount By Meghan Young | Published 2012-11-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/lurve-magazine-fallwinter-2012 References: [fashiongonerogue](http://fashiongonerogue.com/heidi-mount-michael-schwartz-lurve-magazine-shoot/) & [lurvemag](http://www.lurvemag.com/) The Lurve Magazine Fall/Winter 2012 editorial lets model Heidi Mount embrace her playful side for a studio photoshoot that is nevertheless incredibly edgy. As though tapping into the hipster frame of mind, the youthful tone does complement the [slightly experimental and eccentric ensembles](https://www.trendhunter.com/trends/khaotique-noir). From darkly patterned shirts to feathered headdresses and [leather jackets](https://www.trendhunter.com/trends/the-october-collection), the outfits are fun, fashionable and full of character. Shot by Michael Schwartz, a photographer born in Florida and based in New York, the Lurve Magazine Fall/Winter 2012 editorial was outfitted by stylist Brylie Fowler. Perfect for the colder months, Fowler has concentrated on [layering furs and sweaters](https://www.trendhunter.com/trends/london-a-love-affair) to inspire people to stay warm in a stylish manner. The brunette beauty was worked on by hairstylist Thanos Samaras and makeup artist Carolina Dali. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 73% | Activity: 26% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Quirky Editorials:** Disruptive innovation opportunity: Explore new ways to present fashion editorials that embrace playfulness and edginess. - **Experimental Fashion:** Disruptive innovation opportunity: Push the boundaries of fashion by combining experimental and eccentric elements in outfits. - **Layering Fashion:** Disruptive innovation opportunity: Develop innovative techniques and materials for layering furs and sweaters to create stylish and warm apparel. ### Industries Being Reshaped - **Fashion Photography:** Disruptive innovation opportunity: Incorporate unique photography styles and techniques to create unconventional fashion editorials. - **Fashion Styling:** Disruptive innovation opportunity: Explore innovative ways to mix and match unconventional pieces to create experimental fashion looks. - **Apparel Design and Materials:** Disruptive innovation opportunity: Create new materials and designs that allow for innovative layering techniques and fashionable functionality. ## Related on Trend Hunter - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Bold Urban Winter Boots](https://www.trendhunter.com/trends/ugg-autumn-winter-2025.md) - [90s Grunge-Inspired Fall Apparel](https://www.trendhunter.com/trends/the-october-collection.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Nostalgic Winter Intimates Campaigns](https://www.trendhunter.com/trends/skims-holiday-campaign.md) - [Luxe Après-Ski Collections](https://www.trendhunter.com/trends/veronica-beard-apres-ski.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Reprised Fall Apparel Capsules](https://www.trendhunter.com/trends/shein-reimagines-autumnal-fashion.md) - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md)