# Exotic Foliage Editorials The Lurve Magazine 'Alien Flower' Editorial Stars Grace Mahary By Meghan Young | Published 2013-07-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/lurve-magazine-alien-flower References: [fashiongonerogue](http://www.fashiongonerogue.com/grace-mahary-gets-in-touch-with-nature-for-lurve-7-by-elle-muliarchyk/) & [lurvemag](http://lurvemag.com/) The Lurve Magazine 'Alien Flower' editorial is aptly titled. Yet although the images are rife with [exotic foliage](https://www.trendhunter.com/trends/burberry-x-highgrove), it is model Grace Mahary that the title is obviously referring to. Dressed in [stunning sci-fi-inspired couture](https://www.trendhunter.com/trends/chanel-spring-summer-2026), she both stands out and blends into her surroundings. This is not only due to the patterns and textures of her outfits that act like camouflage, but also to the fact that the editorial is shot entirely in black and white. Lensed by photographer Elle Muliarchyk, the Lurve Magazine 'Alien Flower' editorial appears in the seventh issue of the French-German publication. The Canadian beauty was outfitted by stylist Peju Famojure, who pulled pieces exclusively from the Rodarte spring 2013 collection. The futuristic looks were complemented with a heared haircut and understated makeup. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 65% | Activity: 34% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Exotic Foliage Fashion:** Disruptive innovation opportunity: Explore sustainable fashion materials and biodegradable fabrics inspired by exotic foliage patterns and textures. - **Sci-fi-inspired Couture:** Disruptive innovation opportunity: Combine futuristic fashion designs with advanced technology, such as wearable electronics or 3D-printed garments. - **Black and White Editorials:** Disruptive innovation opportunity: Experiment with unconventional visual storytelling techniques, such as augmented reality or virtual reality experiences, in black and white photography. ### Industries Being Reshaped - **Fashion:** Disruptive innovation opportunity: Implement sustainable fashion practices to reduce environmental impact and promote ethical production. - **Photography:** Disruptive innovation opportunity: Develop innovative camera technologies or software for capturing and enhancing black and white imagery in unique and compelling ways. - **Beauty:** Disruptive innovation opportunity: Introduce futuristic makeup and hair styling techniques to complement sci-fi-inspired fashion looks and create avant-garde beauty trends. ## Related on Trend Hunter - [Concept Eyewear Campaigns](https://www.trendhunter.com/trends/bouquet-collection-1.md) - [Luxury Resort Apparel Collections](https://www.trendhunter.com/trends/auteurs-resort-2025-collection.md) - [Floral-Imbued Fashion Exhibits](https://www.trendhunter.com/trends/flowers-of-yves-saint-laurent.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Alienesque Designer Perfumes](https://www.trendhunter.com/trends/mugler-alien-extraintense.md) - [Avant-Garde Biomimicry Fashion Designs](https://www.trendhunter.com/trends/biomimicry-fashion.md) - [Desert Floral-Inspired Fragrances](https://www.trendhunter.com/trends/desert-floral.md) - [Grass Root-Made Sculptural Wearables](https://www.trendhunter.com/trends/rootfull.md)