# Exotic Butter-Based Spreads These Spreadable Infusions Combine Lurpak Butter with Herbs and Spices By Katherine Pendrill | Published 2016-04-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/lurpak References: [foodbev](http://www.foodbev.com/news/lurpak-announces-new-spreadable-infusions/) & [lurpak](http://www.lurpak.com/en/our-products/) [Arla Foods](https://www.trendhunter.com/trends/arla-1) recently announced that it will be extending the Lurpak line with the addition of three new spreadable infusions. With a growing number of consumers looking for ways to enhance the taste and texture of their food, these spreads provide an easy way to experiment with [exotic flavors and ingredients](https://www.trendhunter.com/trends/artisanal-butters). The new line of spreadable infusions consists of Lurpak butter mixed with rapeseed oil and various herbs and spices. The butter is then lightly whipped and packaged in a convenient tub for easy spreading. There are three bold new flavor combinations available, including [sea salt & pink peppercorn](https://www.trendhunter.com/trends/chili-crisp-butter), smoked chipotle and chilli & lime. The exotic toast toppers provide a simple way for consumers to play with the taste and texture of their food in the form of butter-based condiments. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 29% | Activity: 16% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Exotic Flavor Infusions:** The trend of adding bold and unique flavors to traditional food products like butter presents opportunities for innovative infusions in other food categories. - **Convenient Spreadable Packaging:** The popularity of spreadable infusions in convenient tub packaging highlights a trend towards easy-to-use and portable food products. - **Enhancing Taste and Texture:** The growing interest in enhancing the taste and texture of food creates a market for innovative products that offer new and exciting culinary experiences. ### Industries Being Reshaped - **Food & Beverage:** The food and beverage industry can explore creating their own line of butter-based spreadable infusions to cater to consumers' desire for unique and flavorful condiments. - **Packaging:** The packaging industry can develop innovative tubs and containers specifically designed for spreadable infusions, offering convenience and ease of use to consumers. - **Culinary Experiences:** The hospitality and restaurant industry can incorporate exotic butter-based spreads into their menu offerings, providing customers with enhanced taste and texture options for their dishes. ## Related on Trend Hunter - [Infused Artisan Butters](https://www.trendhunter.com/trends/artisan-butter.md) - [Flavor-Enhanced Spreadable Butters](https://www.trendhunter.com/trends/kerrygold-butter-blends.md) - [Spreadable Free-From Butter Products](https://www.trendhunter.com/trends/all-things-butter-spreadable.md) - [Flavored Grass-Fed Butters](https://www.trendhunter.com/trends/churn.md) - [Anchovy-Infused Butters](https://www.trendhunter.com/trends/anchovy-lemon-butter.md) - [Sweet & Savory Butter Spreads](https://www.trendhunter.com/trends/challenge-butter-snack-spreads.md) - [Simple Recipe Spreadable Butters](https://www.trendhunter.com/trends/kerrygold-spreadable-butter.md) - [Sweetly Spreadable Butters](https://www.trendhunter.com/trends/kerrygold-sweet-spreadables.md) - [Spreadable Health-Conscious Butters](https://www.trendhunter.com/trends/spreadable-butter-product.md)