# Chromatically Offbeat Foodvertising Lurpak Lightest Spreadable Ad is Creative Butter Marketing By Katherinev123 | Published 2012-01-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/lurpak-lightest-spreadable References: [brandingmagazine](http://www.brandingmagazine.com/2012/01/16/creative-lurpak-ad-by-wk/) & [lurpak](http://lurpak.co.uk/) Lurpak, a premium butter brand based in Denmark, has released a clever and creative commercial to promote its Lurpak Lightest Spreadable product. Created by [Wieden + Kennedy London](https://www.trendhunter.com/trends/trigger-the-taste), the Lurpak Lightest Spreadable ad is a fun and offbeat way to [promote butter](https://www.trendhunter.com/trends/kerrygold-sweet-spreadables). The tagline of the campaign is "Healthy doesn't have to be humdrum," and the commercial certainly relays that message, with its saturated hues and dramatic scenes in which food is chopped, diced and mixed -- an eggplant even explodes -- and Lurpak's butter is used to enhance them. However, one of the most interesting parts of the Lurpak Lightest Spreadable commercial is the voice-over by Rutger Hauer, whose deep and sing-song voice gives the ad an unexpected quality. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 33% | Activity: 73% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Colorful Food Advertising:** Opportunity for brands to experiment with bold colors and unconventional food scenes to create attention-grabbing marketing campaigns. - **Humorous Healthy Eating Ads:** New trend of promoting healthy food products with humor and offbeat visuals, challenging the idea that healthy food is boring or tasteless. - **Celebrity Voice-over Ads:** Opportunity for companies to collaborate with famous actors or voice actors to provide unique and unexpected narration for their commercials. ### Sectors Adopting This - **Food and Beverage:** Companies in the food and beverage industry can experiment with their marketing campaigns and incorporate unconventional visuals to attract customers. - **Advertising and Marketing:** New trend of promoting healthy food products with humor and offbeat visuals presents an opportunity for companies in the advertising and marketing industry to create innovative campaigns for their clients. - **Voice Acting:** Increasing demand from companies to incorporate celebrity voice-overs in their commercials presents an opportunity for professionals with expertise in the field of voice acting. ## Related on Trend Hunter - [Premium Plant-Based Spreads](https://www.trendhunter.com/trends/lurpak-plant-based.md) - [Breaking News-Styled TV Ads](https://www.trendhunter.com/trends/tyrrells-chips.md) - [Cheekily Satirical Sweetener Ads](https://www.trendhunter.com/trends/in-the-raw.md) - [Quirky Plant-Based Food Ads](https://www.trendhunter.com/trends/gosh-food.md) - [Chef-Starring Plant-Based Butter Ads](https://www.trendhunter.com/trends/flora-skip-the-cow.md) - [Comical Love-Inspired Food Ads](https://www.trendhunter.com/trends/burger-king-loveinspired-ads.md) - [Spreadable Low-Fat Butters](https://www.trendhunter.com/trends/salted-spreadable-butter.md) - [Meat-Free Deli Product Commercials](https://www.trendhunter.com/trends/meatfree-campaign.md) - [Unusual Fast Food Ads](https://www.trendhunter.com/trends/believe-campaign.md)