# Mouthwatering Butter Commercials The Lurpak Kitchen Odyssey Ad Will Make Your Stomach Grumble By Summer Luu | Published 2011-01-13 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/lurpak-kitchen-odyssey References: [copyranter.blogspot](http://copyranter.blogspot.com/2011/01/is-the-best-butter-commercial-ever.html) & [lurpak](http://www.lurpak.com) The Lurpak Kitchen Odyssey ad is by far the best butter commercial I have ever seen. It is not just a video, but a cinematic film that captures the beautiful elements of food and ingredients. This one minute video depicts vivid details of cooking with butter. The liquified effects of the rich, smooth and creamy Danish butter is truly captivating. For hungry viewers, it's just plain torture. The Lurpak Kitchen Odyssey commercial is a foodie's piece of art. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 9% | Activity: 70% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Viral](https://www.trendhunter.com/viral) ## Key Themes ### What Makes This Trend Stand Out - **Food Cinematography:** Opportunity for disruptive innovation in the food advertising industry by creating more artistic, cinematic advertisements. - **Sensory Marketing:** Opportunity for disruptive innovation in marketing by leveraging sensory elements, such as texture and sound, to trigger viewers' hunger and cravings. - **Food Art:** Opportunity for disruptive innovation in the food industry by incorporating artistic elements in food presentation and packaging to make food even more visually appealing. ### Sectors Adopting This - **Food Advertising:** Incorporating cinematic elements in food advertisements can disrupt the traditional, predictable style of food advertising and better capture viewers' attention. - **Marketing:** Utilizing sensory marketing can cause a stir in the marketing industry, encouraging brands to create multisensory experiences that resonate with viewers on a deeper level. - **Food Packaging:** Incorporating artistic elements in food packaging opens up disruptive innovation avenues that can change the way food products are presented and marketed to consumers. ## Related on Trend Hunter - [Chef-Starring Plant-Based Butter Ads](https://www.trendhunter.com/trends/flora-skip-the-cow.md) - [Vegan Butter Cooking Channels](https://www.trendhunter.com/trends/the-vegan-butter-channel.md) - [Oven-Focused Baked Crisps Campaigns](https://www.trendhunter.com/trends/walkers-baked-commercial.md) - [Cake-Themed Commercials](https://www.trendhunter.com/trends/kfc-thailands-birthday-ad.md) - [Unusual Fast Food Ads](https://www.trendhunter.com/trends/believe-campaign.md) - [Premium Plant-Based Spreads](https://www.trendhunter.com/trends/lurpak-plant-based.md) - [Ice Cream Popsicle Campaigns](https://www.trendhunter.com/trends/devoured-campaign.md) - [Comical Love-Inspired Food Ads](https://www.trendhunter.com/trends/burger-king-loveinspired-ads.md) - [Culinary-Inspired Seasoned Butters](https://www.trendhunter.com/trends/artisanal-butters.md)