# Easy-Open Butter Boxes The Lurpak Butterbox Opens Cleanly Without Tearing or Crumpling By Laura McQuarrie | Published 2020-01-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/lurpak-butterbox References: [fabnews.live](https://fabnews.live/food-drink-brands-dominate-at-product-of-the-year-awards-the-uks-most-innovative-new-products-announced/) & [lurpak](https://www.lurpak.co.uk/butterbox/) As an alternative to using [aluminum foil wrapping](https://www.trendhunter.com/trends/placon-crystal-seal-delectables) to contain a [solid stick of butter](https://www.trendhunter.com/trends/lurpak-plant-based), Lurpak developed the Lurpak Butterbox. The [recloseable box](https://www.trendhunter.com/trends/mets-board-and-kouvolan-lakritsi) doesn't stick to the sides of the butter, which already makes it a cleaner packaging solution on top of the fact that foil wrappings are prone to tearing and crumpling as they are used each time. The origami-like box is folded in such a way so that the lifting of the lid lets the portion cradling the block of butter splay outwards, which makes cutting the desired amount a mess-free process. Thanks to the box's intuitive design, it can be just as easily reclosed after use, helping to keep messes off of countertops, fingers and fridge shelves. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 11% | Activity: 63% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Recloseable Packaging Solutions:** Opportunity for developing innovative packaging solutions that are easy to open, clean, and reclose. - **Mess-free Food Packaging:** Opportunity for creating packaging designs that minimize mess and make it easier to handle and dispense food products. - **Intuitive Product Design:** Opportunity to design products with intuitive features that enhance user experience and make everyday tasks more convenient. ### Industries Being Reshaped - **Food Packaging:** Opportunity for food packaging companies to develop new and improved packaging designs that address cleanliness and convenience concerns. - **Kitchenware:** Opportunity for kitchenware manufacturers to create innovative products that simplify food preparation and minimize mess. - **Consumer Goods:** Opportunity for consumer goods companies to incorporate intuitive design features into their products, enhancing usability and customer satisfaction. ## Related on Trend Hunter - [Origami-Inspired Lunch Boxes](https://www.trendhunter.com/trends/foldibox-2.md) - [Pre-Portioned Butter Cubes](https://www.trendhunter.com/trends/challenge-butter-cubes.md) - [Reduced Plastic Dairy Packaging](https://www.trendhunter.com/trends/prsident-butter-with-sea-salt-crystals.md) - [Corrugated Cheese Packaging](https://www.trendhunter.com/trends/boxway.md) - [Freshness-Enhancing Cheese Packaging](https://www.trendhunter.com/trends/sideopening-cheese-packs.md) - [Separating Eco Carton Packaging](https://www.trendhunter.com/trends/bruk-sustainable-packaging-design.md) - [Bottled Butter Products](https://www.trendhunter.com/trends/anchor-1.md) - [Easy-Open Tuna Cans](https://www.trendhunter.com/trends/tuna-can-packaging.md) - [Easy-Open Snack Pouches](https://www.trendhunter.com/trends/easy-open-snack-pouch.md)