# Collaboration Credit Card Purses The LURA AMEX x ANA Comes in Three Metallic Hues By Michael Hemsworth | Published 2024-09-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/lura-amex-x-ana References: [highsnobiety](https://www.highsnobiety.com/p/luar-american-express-ana-bag/) & [luar.world](https://luar.world/?srsltid=AfmBOoqeHA7uNw8gFAgnEUvyuKk7vkKicRQzVfW70hGEE8Mla1P2bpZG)  The LURA AMEX x ANA purse has been created by the fashion brand in collaboration with the credit card company to provide consumers with a new way to incorporate a Gold Card into their lifestyle. The purse features the familiar silhouette of the original LURA ANA purse, but is observed in mirror calfskin leather in three color options including Gold, Rose Gold and White Gold. The purse makes a statement with its glimmering style, but is immediately recognizable thanks to its signature handle. The LURA AMEX x ANA purse also comes with a [removable set of charms](https://www.trendhunter.com/trends/peroni) inspired by the [American](https://www.trendhunter.com/trends/emerald-dolce-box-bag) [Express](https://www.trendhunter.com/trends/express-handbag) card that further take a nod towards the financial brand. The purse is available now for preorder for $265. Image Credit: LUAR x American Express ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 60% | Activity: 56% | Freshness: 27% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Key Themes Behind This Trend - **Collaborative Fashion Accessories:** The merging of fashion brands with financial companies creates unique products that integrate lifestyle and financial elements. - **Luxury Metallic Leathers:** High-end accessories utilizing metallic calfskin leather are making a splash with visually striking finishes in Gold, Rose Gold, and White Gold. - **Branded Charms:** Removable charms inspired by corporate brands add a layer of personalization and brand loyalty to fashion items. ### Where This Applies - **Fashion:** Fashion brands are capitalizing on collaborations with other industries to create innovative accessories that resonate with consumers. - **Financial Services:** Financial companies are leveraging partnerships with fashion brands to enhance their visibility and appeal among stylish consumers. - **Luxury Goods:** There is a growing market for luxury goods that combine high fashion and functionality, appealing to affluent consumers looking for unique products. ## Related on Trend Hunter - [Credit Card-Inspired Golden Bags](https://www.trendhunter.com/trends/ana-bag.md) - [Modern Travel Collaborations](https://www.trendhunter.com/trends/modern-travel.md) - [Updated Credit Card Designs](https://www.trendhunter.com/trends/platinum-card.md) - [Luxe Luggage Brand Purses](https://www.trendhunter.com/trends/rimowa-groove-collection.md) - [Haute Holiday Purse Designs](https://www.trendhunter.com/trends/emerald-dolce-box-bag.md) - [Gold Tonal Collaborative Products](https://www.trendhunter.com/trends/emirates-and-pantone.md) - [Intricately Jeweled Bags](https://www.trendhunter.com/trends/larallan-mary-bag.md) - [Exclusive Western-Inspired Activations](https://www.trendhunter.com/trends/amex-stagecoach-activation.md) - [Juice Pouch Purses](https://www.trendhunter.com/trends/pouch-purse.md)