# Australian Legume-Based Proteins 'Eighth Day Foods' Raised $1 Million for its 'Lupreme' Protein By Colin Smith | Published 2022-02-28 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/lupreme References: [greenqueen.hk](https://www.greenqueen.com.hk/eighth-day-foods-seed-round/) & [eighthdayfoods.au](https://www.eighthdayfoods.com.au/)  'Eighth Day Foods,' the Australia-based food innovation company, has raised $1 million to scale its production of 'Lupreme.' Lupreme is the brand's in-house [plant-based protein](https://www.trendhunter.com/trends/vemondo-plant) made from sweet lupins. The resulting Lupreme protein has both high fibre and high protein, making it into an excellent alternative to meat proteins. Eighth Day Foods won the 'World Plant Based Food Award' in New York, leading to this highly successful Seed funding round. Using the funds raised, Eighth Day Foods will scale up its Lupreme production to become a large-scale B2B supplier of [plant-based foods and ingredients](https://www.trendhunter.com/trends/plantbased-protein-powders1). Eighth Day Foods stated that its Lupreme can be used by businesses to manufacture their own [plant-based products](https://www.trendhunter.com/trends/happy-plant-protein). This is a different approach than supplying ready-to-eat foods as it allows for unique business innovations. Image Credit: Eighth Day Foods ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 12% | Activity: 29% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Legume-based Proteins:** The rise of legume-based protein products creates opportunities for food companies to introduce unique and innovative plant-based products. - **Plant-based B2B Suppliers:** The emergence of plant-based B2B suppliers creates disruptive innovation opportunities for food manufacturers. - **Sustainable Protein Alternatives:** The trend towards sustainable and plant-based protein alternatives presents opportunities for food companies to innovate and cater to environmentally conscious consumers. ### Where This Applies - **Food Manufacturing:** The food manufacturing industry has an opportunity to invest in and capitalize on the growing demand for plant-based proteins and ingredients. - **Health & Nutrition:** Health and nutrition industries can offer new growth and innovation opportunities as consumers become more aware and interested in plant-based protein products. - **Sustainability & Environment:** The sustainability and environmental industries can leverage the trend towards sustainable protein alternatives to promote and drive positive changes in the food industry. ## Related on Trend Hunter - [High-Protein Pea Varieties](https://www.trendhunter.com/trends/highprotein-pea.md) - [APAC-Focused Protein Alternatives](https://www.trendhunter.com/trends/kinokotech.md) - [Future-Facing Plant Protein Products](https://www.trendhunter.com/trends/yellow-sunshine-products.md) - [American Plant-Based Meat Expansions](https://www.trendhunter.com/trends/everything-legendary.md) - [Innovative Plant-Based Proteins](https://www.trendhunter.com/trends/revolutionize-plantbased-foods.md) - [Plant-Based Protein Projects](https://www.trendhunter.com/trends/canadian-food-industry.md) - [Bean-Based Liquid Eggs](https://www.trendhunter.com/trends/plant-based-liquid-egg.md) - [Plant-Based Menu Initiatives](https://www.trendhunter.com/trends/unovis.md) - [Nutritious Bean-Based Snack Products](https://www.trendhunter.com/trends/tarwi-foods.md)