# Dark-Skinned Beauty Ads Actress Lupita Nyong'o for Lancome is Glowing in Debut Campaign By Meghan Young | Published 2014-06-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/lupita-nyongo-for-lancome References: [refinery29](http://www.refinery29.com/2014/06/70172/lupita-nyongo-lancome-ad-pictures) & [lancome-usa](http://www.lancome-usa.com) Absolutely glowing in her debut campaign for the [prestigious French brand](https://www.trendhunter.com/trends/la-beaut-louis-vuitton), Lupita Nyong'o for [Lancome](https://www.trendhunter.com/trends/lancme-skin-idle-3-serum-supertint) is a perfect fit. Following in the footsteps of Julia Roberts, Kate Winslet, Penélope Cruz and Lily Collins, she brings an ethnicity to the ranks that is both refreshing and expected. The brand states, "She is an outstanding example of a [natural beauty](https://www.trendhunter.com/trends/you-are-amazing); confident and simply true to herself, she embraces life with freshness, citing happiness as the most attractive form of radiance." Lupita Nyong'o for Lancome showcases the power of the Teint Idole foundation in the image. About her latest role, the Kenyan beauty says, "I am particularly proud to represent its unique vision for women and the idea that beauty should not be dictated, but should instead be an expression of a woman's freedom to be herself." ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 7% | Activity: 2% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Diversity in Beauty:** The trend of featuring dark-skinned beauties, like Lupita Nyong'o, in mainstream beauty campaigns creates an opportunity for disruptive innovation in the beauty industry by acknowledging and celebrating diversity. - **Natural Beauty:** The trend of showcasing natural beauty in beauty campaigns, like in Lupita Nyong'o's campaign for Lancome, creates an opportunity for disruptive innovation by emphasizing the use of natural and organic products in the beauty industry. - **Inclusivity in Marketing:** The trend of incorporating models and celebrities from diverse backgrounds, like Lupita Nyong'o, in beauty campaigns opens up an opportunity for disruptive innovation in marketing by promoting inclusivity. ### Industries Being Reshaped - **Beauty Industry:** The beauty industry can look to the trend of diversity in beauty campaigns, like in Lupita Nyong'o's campaign for Lancome, as an opportunity for disruptive innovation in product offerings and marketing strategies. - **Fashion Industry:** The fashion industry can leverage the trend of diversity and inclusivity in beauty campaigns, like in Lupita Nyong'o's campaign for Lancome, as an opportunity for disruptive innovation in fashion shows, collaborations and product modeling. - **Entertainment Industry:** The entertainment industry can incorporate the trend of diversity and inclusivity in beauty campaigns, like in Lupita Nyong'o's campaign for Lancome, as an opportunity for disruptive innovation in movie casting, talent representation and award show nominations. ## Related on Trend Hunter - [High-End Beauty Campaigns](https://www.trendhunter.com/trends/la-beaut-louis-vuitton-campaign.md) - [Heroic Skincare Serum Campaigns](https://www.trendhunter.com/trends/lancme-skin-idle-3-serum-supertint.md) - [All-Asian Beauty Campaigns](https://www.trendhunter.com/trends/maybelline-face-the-difference.md) - [Inclusive Makeup Brand Campaigns](https://www.trendhunter.com/trends/it-feels-good-to-be-seen.md) - [Dark Skin-Centric Beauty Brands](https://www.trendhunter.com/trends/nach-cosmetics.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Empowering Makeup Brand Campaigns](https://www.trendhunter.com/trends/juju-watkins.md) - [Actress-Approved Prestigious Beauty Brands](https://www.trendhunter.com/trends/daisy-edgarjones.md) - [Branded Women's Empowerment Ads](https://www.trendhunter.com/trends/branded-womens-empowerment.md)