# Scannable Album Pre-Orders The Lupe Fiasco QR Code Interactively Promotes 'Lasers' By Meghan Young | Published 2011-02-06 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/lupe-fiasco-qr-code References: [psfk](http://www.psfk.com/2011/02/lupe-fiasco-tags-union-square-pic.html) & [lupefiasco](http://www.lupefiasco.com/) Shining promisingly in New York's Union Square is the Lupe Fiasco [QR code](https://www.trendhunter.com/trends/qr-code-ai-20). This unique [promotional stunt](https://www.trendhunter.com/trends/whopper-tattoo) for his upcoming album 'Lasers' offers a chance for fans to [pre-order in a fun, interactive way](https://www.trendhunter.com/trends/gifts-qr) and get bonus additional content. Scannable with only RedLaser technology, the Lupe Fiasco QR Code is creative, engaging and, at the end of the day, fun. Kudos to the creative team behind this killer idea. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 64% | Activity: 85% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Why This Trend Is Growing - **Interactive QR Codes:** Using QR codes to engage with consumers in a fun and interactive way. - **Pre-order Promotions:** Offering exclusive content and incentives for pre-ordering products or services. - **Creative Marketing Stunts:** Using unique and eye-catching promotions to generate buzz and excitement. ### Industries Being Reshaped - **Music:** Promoting albums or artists through innovative marketing tactics. - **Technology:** Developing new scanning technologies and applications for QR codes. - **Retail:** Using QR codes to facilitate pre-orders and enhance the shopping experience. ## Related on Trend Hunter - [Branded QR-Powered Retro Games](https://www.trendhunter.com/trends/orca-scan.md) - [Amusement Park QR Readers](https://www.trendhunter.com/trends/intercard.md) - [Interactive Packaging Content](https://www.trendhunter.com/trends/smartlinks.md) - [Scannable Hot Sauce Bottles](https://www.trendhunter.com/trends/buldak-hot-sauce-packaging.md) - [Magazine-Integrated QR Features](https://www.trendhunter.com/trends/arcade.md) - [Curated Digital Alcohol Brochures](https://www.trendhunter.com/trends/haus.md) - [Customizable Retail Mobile Apps](https://www.trendhunter.com/trends/lightspeed-scanner.md) - [Interactive Juice Boxes](https://www.trendhunter.com/trends/mega-back-to-school.md) - [Enhanced-AI QR Packaging](https://www.trendhunter.com/trends/love-corn.md)