# Eclectic Eyewear Campaigns The Lunettes Kollektion's 2012 Look­book is Retro-Inspired By Jana Pijak | Published 2012-02-27 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/lunettes-kollektions-2012-lookbook References: [thefashionisto](http://thefashionisto.com/sebastian-warschow-by-david-fischer-for-lunettes-kollektion-2012/) & [lunettes-kollektion](http://www.lunettes-kollektion.com/) Captured by the lens of photographer David Fischer, the Lunettes Kollektion’s 2012 look­book features retro-inspired shades. This eclectic eyewear editorial dares to be different, exploring a vintage aesthetic that is very prevalent in fashion today. This bold advertorial spread stars model Sebas­t­ian Warschow who sports a series of iconic frames. The model is the epitome of luxury, wearing timeless pieces that are effortlessly elegant. Exuding confidence, attitude and an undeniable sense of sophistication, Sebastian is a vision in retro-inspired styles that are a contemporary take on past favorites. Showcasing tremendous quality and craftsmanship, the brand stays true to its aesthetic, fusing fashion with function and durability. The Lunettes Kollektion’s 2012 lookbook spread features dynamic eyewear styles that pay homage to the spectacle styles of the past. Infused with youth and fashion flair, this campaign is one to remember. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 79% | Activity: 82% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What's Driving This Trend - **Retro Eyewear:** Opportunities for innovating new styles of eyewear with a classic, vintage aesthetic. - **Iconic Frames:** Opportunities for creating new timeless designs for eyewear that exude luxury and sophistication. - **Dynamic Spectacles:** Opportunities for infusing old style, spectacles with youth and fashion flair for a fresh, new feel. ### Who This Affects Most - **Fashion:** Leverage the popularity of retro styling to create new statement eyewear products. - **Luxury:** Create exclusive, premium eyewear pieces that are effortlessly elegant to attract high-end clients. - **Eyewear:** Revitalize eyewear industry with innovative designs that take inspiration from the past, yet stay modern and fashionable. ## Related on Trend Hunter - [Vintage Silhouette Eyewear](https://www.trendhunter.com/trends/modern-retro-collection.md) - [Chic Statement Eyewear](https://www.trendhunter.com/trends/specsavers-eyewear.md) - [Luxury Statement Frames](https://www.trendhunter.com/trends/signature-eyewear-collection.md) - [Eclectic Eyewear Collections](https://www.trendhunter.com/trends/artsy-eyewear-collection.md) - [Bold Eyewear Collection Campaigns](https://www.trendhunter.com/trends/no-rules-club.md) - [Elevated Overzied Sunglasses](https://www.trendhunter.com/trends/giant-vintage.md) - [Vintage-Inspired Dynamic Eyewear](https://www.trendhunter.com/trends/bru-eyewear-1.md) - [Whimsical Premium Eyewear Collections](https://www.trendhunter.com/trends/2024-collection.md) - [Iconic Eyewear Design Revivals](https://www.trendhunter.com/trends/hookipa-ultra.md)