# Soy Protein Luncheon Meats This Vegan Luncheon Meat Alternative is Free Of Animal Products By Rahul Kalvapalle | Published 2023-09-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/luncheon-meat References: [vegconomist](https://vegconomist.com/products-launches/unmeat-vegan-luncheon-meat-australia-woolworths/) & [meetunmeat.us](https://meetunmeat.us/product/luncheon-style-meat/)  Australian lovers of luncheon meat preparations who nevertheless either want to test out or are already fully embracing vegan diets and lifestyles can now enjoy this particular snacking option without any compromise thanks to 'unMEAT,' which is introducing vegan luncheon meats into the country's massive Woolworths supermarket locations. This particular vegan luncheon meat, drawn from the unMEAT brand that happens to be owned by Philippines-headquartered Century Pacific, is intelligently priced at the same level as regular luncheon meat, which ensures that higher price doesn't push people away from the vegan option. Greg Banzon, chief operating officer and executive vice-president over at Century Pacific, noted that the advent of this delicious vegan luncheon meat comes amid a growing push by Australian consumers to curb their meat intake. “Consumers want healthier and more planet-forward food choices," Banzon observed. "As a food company, we need to address these needs through innovation and reduce friction by making options more affordable and accessible.” Image Credit: unMEAT ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 17% | Activity: 23% | Freshness: 18% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Vegan Luncheon Meat:** Vegan luncheon meats are gaining popularity as consumers seek plant-based alternatives. - **Affordable Vegan Options:** UnMEAT's intelligently priced vegan luncheon meat makes plant-based choices more accessible. - **Meat Intake Reduction:** Australian consumers are increasingly looking to reduce their meat intake and explore alternative protein options. ### Sectors Adopting This - **Food Retail:** The introduction of vegan luncheon meats in major supermarkets presents an opportunity for food retailers to cater to the growing demand for plant-based options. - **Food Manufacturing:** Innovations in vegan meat alternatives like unMEAT's luncheon meat provide a disruptive opportunity for food manufacturers to tap into the expanding market of plant-based products. - **Alternative Protein:** The trend towards reducing meat consumption creates opportunities for the alternative protein industry to develop and produce more sustainable and appealing plant-based options. ## Related on Trend Hunter - [Vegan Luncheon Meat Products](https://www.trendhunter.com/trends/food-brand-anew.md) - [Meat-Free Deli Slices](https://www.trendhunter.com/trends/deli-slice.md) - [Canned Vegan Meats](https://www.trendhunter.com/trends/canned-vegan-meats.md) - [Versatile Vegan Ham Products](https://www.trendhunter.com/trends/vegan-ham-spicker-type-meat-sausage.md) - [Vegan-Friendly Sandwich Toppers](https://www.trendhunter.com/trends/cured-meat-style-slices.md) - [Vegan Lunchtime Meat Alternatives](https://www.trendhunter.com/trends/richmond-products.md) - [Bean-Based Meatloaves](https://www.trendhunter.com/trends/vegan-meatloaf.md) - [Lamb-Style Meat Alternatives](https://www.trendhunter.com/trends/juicy-marbles-meaty-meat.md) - [Vegan-Friendly Steamed Buns](https://www.trendhunter.com/trends/vegan-meat-buns.md)