Having the classically trained Shakespearean actor Malcolm McDowell serve as the spokesperson for the new 'Lunchables Uploaded' might seem like a bizarre choice, but it all plays out well in this brand ad.
In the 'Hashtag' commercial, the English actor takes on the role of a confused spokesperson. In an move to remove the curtain that shields consumers from sneaky marketing tactics, brands are making use of a reluctant, confused or unsure brand spokesperson, making it obvious that a brand is feeding lines to an actor about a particular product or service—just as Neil Patrick Harris did for a Heineken beer ad.
Outside of this campaign, Malcolm McDowell also lends his voice to decoding memes and emojis, providing a comical take on ideas that digital natives have grown up with.
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