# Game-Themed Lunch Kits Characters from Nintendo Switch Games are Appearing in Lunchables Packs By Laura McQuarrie | Published 2020-08-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/lunchables-lunch-kit References: [businesswire](https://www.businesswire.com/news/home/20200827005239/en) & [nintendo](https://www.nintendo.com/switch) From the fall until the end of the year, popular characters from Nintendo Switch games will be appearing on select Lunchables packs, sharing yet another fun thing for kids to look forward to in their lunch kits. The partnership between Lunchables and Nintendo will introduce fan-favorite characters from Animal Crossing: New Horizons, Mario Kart 8 Deluxe, The Legend of Zelda: Link’s Awakening and more. Additionally, Lunchables is giving fans the opportunity to pick up a Nintendo Switch prize pack of their very own with the Gaming Together Giveaway. These special, Nintendo-themed Lunchables kits will be equipped with codes that can be redeemed online for a chance to win a Nintendo Switch prize pack. At a time when kids may be settling into new school lunch rituals, these lunch kits help to share familiar faces and provide mealtime excitement. Image Credit: Nintendo ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 35% | Activity: 45% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Character-themed Lunch Kits:** Collaborations between food brands and popular characters create opportunities for engaging and exciting lunch experiences. - **Online Code Redemption:** Including codes in lunch kits for online giveaways incentivizes purchases and builds brand loyalty. - **Interactive Mealtime Experiences:** Integrating games and prizes into lunch kits enhances the overall mealtime experience and creates a sense of anticipation. ### Who This Affects Most - **Food Packaging:** Food packaging companies can explore collaborations with entertainment brands to create collectible and engaging lunch kits. - **Gaming and Entertainment:** Gaming and entertainment companies can partner with food brands to expand their reach and engage with a younger audience. - **Promotional and Marketing:** Promotional and marketing agencies can devise creative strategies to incorporate games, prizes, and giveaways into product packaging for increased customer engagement. ## Related on Trend Hunter - [Game-Themed Noodle Launches](https://www.trendhunter.com/trends/super-mario-powerup-shapes.md) - [Video Game-Based Prize Packages](https://www.trendhunter.com/trends/mac-cheese-x-nintendo.md) - [Kid-Friendly Stacked Lunches](https://www.trendhunter.com/trends/lunchables-1.md) - [Video Game-Themed Candy Branding](https://www.trendhunter.com/trends/the-hershey-company-and-nintendo.md) - [Gaming-Inspired Food Partnerships](https://www.trendhunter.com/trends/nanak-foods.md) - [LTO Holiday Packs](https://www.trendhunter.com/trends/lto-holiday-packs.md) - [Gaming-Themed Chocolate Partnerships](https://www.trendhunter.com/trends/kinder-joy-and-nintendo.md) - [Revived 90s Lunch Kits](https://www.trendhunter.com/trends/lunchables-lunch-kits.md) - [Anime-Branded Noodle Products](https://www.trendhunter.com/trends/batchelors-noodles.md)