# All-Organic Lunch Kits The New Lunchables Organic Kits are Free from Artificial Additives By Laura McQuarrie | Published 2017-08-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/lunch-kit References: [foodbusinessnews.net](http://www.foodbusinessnews.net/Resources/Slideshow/2017/08/New-on-the-shelves-080417/Kraft-Heinz.aspx?TipID=1) & [foodnavigator-usa](http://www.foodnavigator-usa.com/Manufacturers/New-launches-from-General-Mills-Kraft-Heinz-Mondelez/%28page%29) Just in time for the back-to-school season, The [Kraft Heinz Co.](https://www.trendhunter.com/trends/lunchables-lunch-kits) launched an all-new version of its [Lunchables](https://www.trendhunter.com/trends/gummy-lunchables) lunch kits in [USDA](https://www.trendhunter.com/trends/cadootz)-certified organic varieites. As such, the Lunchables Organic kits in Pizza with Pepperoni and Extra Cheesy Pizza are free from artificial preservatives, ingredients, flavors and colors. The Lunchables Organic snack kits now boast an organic pizza crust base, sauce, cheese and meat toppings, all of which are highlighted on the front of the new packages. In their search for better-for-you food alternatives, many health-conscious consumers are turning to free-from foods that emphasize simple, organic ingredients. In the form of a DIY pizza snack kit, these lunch-building sets also allow ample room for additional healthy ingredients to be added as desired. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 72% | Activity: 66% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Organic Lunch Kits:** Organic versions of traditional lunch kits are becoming more popular as people look for healthier food options. - **Free-from Foods:** Health-conscious consumers are increasingly seeking free-from foods with simple and organic ingredients. - **DIY Snack Kits:** DIY snack kits allow for customization and personalization while providing convenience. ### Who This Affects Most - **Food and Beverage:** Food and beverage companies can innovate by creating more organic and free-from options for traditional snack and lunch kits. - **Retail:** Retailers can offer a wider variety of organic, free-from snack and lunch options to cater towards health-conscious consumers. - **Packaging:** Packaging companies can innovate by creating more environmentally friendly and sustainable packaging for organic and free-from snack and lunch kits. ## Related on Trend Hunter - [Revived 90s Lunch Kits](https://www.trendhunter.com/trends/lunchables-lunch-kits.md) - [Plant-Based Lunch Kits](https://www.trendhunter.com/trends/mighty-yum.md) - [Buildable Gummy Candies](https://www.trendhunter.com/trends/gummy-lunchables.md) - [Elevated Meat Lunch Kits](https://www.trendhunter.com/trends/greenfield-natural-meat-co.md) - [Adult-Sized Lunchables](https://www.trendhunter.com/trends/dietz-watson1.md) - [Rebranded Prepackaged Lunches](https://www.trendhunter.com/trends/dairylea-lunchers.md) - [Snackable Back-to-School Lunches](https://www.trendhunter.com/trends/lunchers.md) - [Plant-Powered Lunch Kits](https://www.trendhunter.com/trends/plant-powered-lunch.md) - [Lunchbox-Safe Cheese Crackers](https://www.trendhunter.com/trends/cadootz.md)