# Indian Lunch Deliveries 'Flipkart' is Partnering with Indian Dabbawallas to Improve Lunch Delivery By Katherine Pendrill | Published 2015-06-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/lunch-delivery References: [springwise](http://www.springwise.com/indian-e-commerce-platform-taps-reliable-network-lunch-delivery-men/) & [facebook](https://www.facebook.com/MumbaiDabbawala) E-commerce company [Flipkart](https://www.trendhunter.com/trends/flipkart) is on a mission to overhaul and improve the lunch delivery system in India. Traditionally, Indian delivery men called 'Dabbawallas' have delivered hot lunches to workers around the city of Mumbi via bike or train. Flipkart has recently launched a [partnership with these delivery workers](https://www.trendhunter.com/trends/walmart-and-doordash) to help improve the current system through the use of new technology. Currently the Dabbawallas operate by picking up hot lunches from workers’ homes and delivering them to customers in exchange for payment. Flipkart hopes to improve the service by having the Dabbawallas collect pre-paid marketplace shipments from specific Flipkart delivery hubs. Flipkart also hopes to equip the workers with [wearable technology](https://www.trendhunter.com/trends/smart-delivery-glasses) so the orders can be tracked throughout the delivery process. The Dabbawallas have been providing a lunch delivery system in Mumbi for nearly 120 years, but the new partnership with Flipkart could help to bring the system into the twenty-first century. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 12% | Activity: 30% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Lunch Delivery Overhaul:** Flipkart's partnership with Dabbawallas in India aims to revolutionize the lunch delivery system by introducing new technology and tracking capabilities. - **Wearable Technology:** Equipping Dabbawallas with wearable technology presents a disruptive innovation opportunity for improving delivery efficiency and order tracking. - **E-commerce Collaboration:** The Flipkart and Dabbawallas partnership demonstrates the potential of collaboration between e-commerce platforms and traditional delivery systems to enhance customer experience. ### Industries Being Reshaped - **E-commerce:** The collaboration between Flipkart and Dabbawallas highlights opportunities for e-commerce companies to optimize last-mile delivery networks and integrate with existing delivery systems. - **Transportation:** The adoption of wearable technology by Dabbawallas creates disruptive innovation opportunities in the transportation industry, improving tracking and efficiency in delivery processes. - **Food Delivery:** The partnership between Flipkart and Dabbawallas signals potential for disruption and improvement in the food delivery industry by leveraging traditional lunch delivery systems with modern technology. ## Related on Trend Hunter - [Plant-Based Meat Delivery Services](https://www.trendhunter.com/trends/gooddot.md) - [Tech-Focused Delivery Expansions](https://www.trendhunter.com/trends/scheduled-deliveries.md) - [Seafood Delivery Drivers](https://www.trendhunter.com/trends/ceylon-fisheries.md) - [Indian Dining Payments](https://www.trendhunter.com/trends/amazon-india-1.md) - [Warming Delivery E-Bikes](https://www.trendhunter.com/trends/dxb-delivery-bike.md) - [Diminutive Indian Grocery Apps](https://www.trendhunter.com/trends/indian-grocery-app.md) - [Food Sample-Focused Services](https://www.trendhunter.com/trends/taste-drive.md) - [AI-Powered Ordering Partnerships](https://www.trendhunter.com/trends/flybuy-deliverect.md) - [Speedy Retailer Delivery Partnerships](https://www.trendhunter.com/trends/walmart-and-doordash.md)