# Crass Lunch Bag Clutches This Naughty Clutch is Far More Stylish and Rude Than a Brown Paper Bag By Malika Renee Butss | Published 2015-09-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/lunch-bag-clutches References: [twitter](https://twitter.com/dollskill/status/626074195831623680) & [dollskill](http://www.dollskill.com/) Lunch bag clutches are returning to the forefront of fashion and this season, Dolls Kill is giving the popular accessory a naughty makeover. This super rude lunch bag-inspired clutch may not be fit to carry a nutritious meal but it does complement any day-to-day looks. While most [lunch bag clutches](https://www.trendhunter.com/trends/cheezit-snapd-back-bag) are made of luxe leather, this bag is constructed out of [vegan suede](https://www.trendhunter.com/trends/chip-bag-purse). Designed after a brown paper lunch bag, this [statement accessory](https://www.trendhunter.com/trends/stan-onigiri-purse) features a magnetic clip closure, which ensures that the top of the stylish sack always remains in its rolled over style. While the interior offers convenient pockets, the exterior of this bag displays the crass phrase “EAT SH*T” printed on the front. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 83% | Activity: 69% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What's Driving This Trend - **Naughty Accessories:** Designing stylish and rude accessories provides an opportunity for disruptive innovation in the fashion industry. - **Vegan Fashion:** Creating accessories made from vegan materials like suede presents an opportunity for disruptive innovation in the fashion industry. - **Statement Clutches:** Developing clutches with bold and crass phrases printed on them offers an opportunity for disruptive innovation in the fashion industry. ### Who This Affects Most - **Fashion:** The fashion industry can tap into the trend of designing naughty accessories with bold statements, allowing for disruptive innovation opportunities. - **Vegan Products:** The vegan products industry can explore the use of alternative materials, like vegan suede, to create fashionable and cruelty-free accessories, leading to disruptive innovation opportunities. - **Accessories:** The accessories industry can take advantage of the trend for statement clutches with witty and crass phrases, opening up disruptive innovation opportunities. ## Related on Trend Hunter - [Pastry-Inspired Clutches](https://www.trendhunter.com/trends/greggs-sausage-roll-clutch.md) - [Chic Celery-Shaped Clutches](https://www.trendhunter.com/trends/moschino-clutch.md) - [Bespoke Bakery-Inspired Bags](https://www.trendhunter.com/trends/croissant-bag.md) - [Luxe Lunchtime-Inspired Accessories](https://www.trendhunter.com/trends/louis-vuitton-sandwich-bag.md) - [Butter Pastry-Resembling Leather Bags](https://www.trendhunter.com/trends/limited-croissant-bag.md) - [Breakfast-Inspired Novelty Bags](https://www.trendhunter.com/trends/epure-xs-toast-bag.md) - [Juice Pouch Purses](https://www.trendhunter.com/trends/pouch-purse.md) - [Grocery Bag Runway Accessory](https://www.trendhunter.com/trends/march-packable-tote-bag.md) - [Crumpled Chip Bag-Resembling Wallets](https://www.trendhunter.com/trends/chip-bag-purse.md)