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# App-Only Banks
LunarWay Wants to Revolutionize Banking by Only Having an App

By Hayley McGlone | Published 2016-07-18 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/lunarway
References: [lunarway](https://lunarway.com/features/)

LunarWay wants to revolutionize the way people bank by having people bank solely through an app. The Danish based tech company is an app-only bank that allows users to deal with all aspects of banking without ever having to go to an actual branch -- it even allows quick mobile signups.

LunarWay offers users a free account and a free debit card or credit card with an account. The app utilizes biometrics to sign in on the app with a finger print reader. The app makes it easy for users to set up bill payments, users simply need to take a picture of the bill and send approval of payment and LunarWay takes care of the rest.

LunarWay is aimed at the [Millennial](https://www.trendhunter.com/trends/parent-present-gift-generator) banker who wants convenience and security. The app-only banking is certainly going to challenge the "antiquated business model" and how consumers bank on a daily basis.

## Trend Insights (Trend Hunter)

- Score: 1.5/10
- Popularity: 12% | Activity: 26% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile)

## Key Themes

### Key Themes Behind This Trend

- **App-only Banking:** LunarWay's app-only banking model disrupts traditional banking by offering convenience and security to millennial users.
- **Biometric Sign-in:** LunarWay's use of biometrics for app sign-ins presents an opportunity for disruptive innovation in authentication technology.
- **Mobile Bill Payments:** LunarWay's feature of taking pictures of bills for easy payment approval showcases the potential for disruptive innovation in mobile bill payment solutions.

### Where This Applies

- **Banking:** The app-only banking trend led by LunarWay creates opportunities for disruptive innovation in the traditional banking industry.
- **Mobile Banking Apps:** LunarWay's app-only model highlights the disruptive potential in the mobile banking app industry.
- **Authentication Technology:** LunarWay's use of biometrics for app sign-ins presents an opportunity for disruptive innovation in the authentication technology industry.

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