# Astronomy-Inspired Vino Branding Lunar Wines is an Australian Brand Boasting Minimalist Bottles By Rebecca Byers | Published 2016-02-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/lunar-wines References: [thedieline](http://www.thedieline.com/blog/2016/2/10/lunar-wines-2016) Lunar Wines is an Australian premium vino brand that has come to be known for its [outer space inspirations](https://www.trendhunter.com/trends/mumm-cordon-rouge) and a delicate, pastel-hued branding scheme. The brand's logo is clean and concise, proving that minimalism is a helpful, intimidating introduction to a product one may not always purchase. Included in the bottle designs is a Riesling, [Shiraz](https://www.trendhunter.com/trends/barossa-ink-shiraz), Viognier Marsanne and a Mataro Mondeuse Grenache. Realized by graphic designer Nick Edlin, the [sleek packaging range](https://www.trendhunter.com/trends/almanac-series) is likely to appeal to even those who don't consider themselves a fan of astronomy. The packaging scheme features simple references to the space inspirations, as well as detailed information regarding the region in which the grapes were grown and harvested. ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 10% | Activity: 4% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Minimalist Wine Branding:** The minimalist branding trend can offer opportunities to introduce intimidating products to the market. - **Space-inspired Branding:** The space-inspired branding trend can offer creative opportunities to differentiate products from competitors. - **Wine Packaging Design:** The wine packaging design trend can offer opportunities to create unique, appealing packaging that can enhance a brand's identity. ### Who This Affects Most - **Wine Industry:** The wine industry can take advantage of the minimalist and space-inspired trends to appeal to wider audiences and differentiate their products. - **Graphic Design Industry:** The graphic design industry can offer expertise in creating minimalist and space-inspired branding and packaging designs for various products. - **Food and Beverage Industry:** The food and beverage industry can explore the wine packaging design trend to elevate their branding for other products beyond wine. ## Related on Trend Hunter - [Vibrant Non-Alcoholic Wine Labels](https://www.trendhunter.com/trends/kally-wines.md) - [Artfully Designed Boxed Wines](https://www.trendhunter.com/trends/ami-ami-1.md) - [Quirky Natural Wine Bottles](https://www.trendhunter.com/trends/thorn-burrow-wines.md) - [Contemporary Accessible Wine Collections](https://www.trendhunter.com/trends/bink-wines.md) - [Label-Less Wine Bottles](https://www.trendhunter.com/trends/crate-by-fourth-wave-wines.md) - [Musical Wine Labels](https://www.trendhunter.com/trends/interactive-wine-labels.md) - [Lunar-Loving Ukrainian Vodkas](https://www.trendhunter.com/trends/ukrainian-vodka.md) - [Renaissance-Muse White Wines](https://www.trendhunter.com/trends/flora-lisa.md) - [Artistic Monochromatic Wine Branding](https://www.trendhunter.com/trends/krink-x-barossa-ink-limited-edition-shiraz.md)