# New Year-Celebrating Sodas These Coca Cola Cans Celebrate the Vietnamese Lunar New Year By Mishal Omar | Published 2016-11-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/lunar-new-year References: [packagingoftheworld](http://www.packagingoftheworld.com/2016/11/coca-cola-tet-2017.html) & [behance.net](https://www.behance.net/kumkum8d75) 'Tet' is the Lunar New Year celebrated in Vietnam and [Coca-Cola](https://www.trendhunter.com/trends/slim-bottle-japanese-pattern-design) has unique new branding that was designed to celebrate Tet 2017. The branding was designed by the Vietnamese creative agency 'Ki Saigon' for Coca-Cola cans in the country. The cans feature the signature red color of Coca-Cola and are decorated with gold images and embellishments. The end result is a cultural product that people can purchase as keepsakes that celebrate the beautiful festivities that people take part in during the Lunar New Year. By honoring this celebration with a [limited-edition can](https://www.trendhunter.com/trends/cocacola-x-star-wars) designed by a Vietnamese agency, Coca-Cola ensures that it stays true to the celebration's cultural roots while simultaneously marketing itself. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 25% | Activity: 39% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Cultural Celebration Marketing:** Brands can create limited-edition products that celebrate cultural festivities to appeal to a wider market while promoting cultural diversity. - **Localized Branding:** Collaborating with local creative agencies or artists can help brands create targeted branding that speaks to consumers in specific regions. - **Collectible Product Lines:** Creating limited-edition branded products can increase consumer desire and create a sense of exclusivity. ### Industries Being Reshaped - **Beverage:** Beverage companies can create limited-edition products that cater to specific cultural celebrations, potentially increasing sales and brand presence. - **Marketing and Advertising:** Localized collaborations between creative agencies and brands can create targeted marketing campaigns that appeal to specific regions and cultural celebrations. - **Packaging Design:** Creating unique and culturally inspired packaging designs can make products more appealing, leading to increased sales and brand recognition. ## Related on Trend Hunter - [Lunar New Year-Celebrating Coffees](https://www.trendhunter.com/trends/year-of-the-dragon.md) - [Zodiac-Themed Lunar Cans](https://www.trendhunter.com/trends/carlsberg-1.md) - [Cultural Holiday Bottle Designs](https://www.trendhunter.com/trends/hennessy-1.md) - [Exquisite Cognac Bottles](https://www.trendhunter.com/trends/exclusive-lunar-new-year.md) - [Lunar New Year Cognacs](https://www.trendhunter.com/trends/abk6-cognac.md) - [Lunar New Year Cognacs](https://www.trendhunter.com/trends/hennessy-year-of-the-horse.md) - [Symbolic Lunar Cognacs](https://www.trendhunter.com/trends/cordon-bleu-lunar.md) - [Lunar New Year Whiskeys](https://www.trendhunter.com/trends/cordon-bleu.md) - [Lunar Celebration Cocktails](https://www.trendhunter.com/trends/chinese-new-year-cocktails.md)