# Festive New Year-Themed Footwear New Balance Unveils a 550 Lunar New Year Collection By Amy Duong | Published 2022-12-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/lunar-new-year-collection-2 References: [highsnobiety](https://www.highsnobiety.com/p/new-balance-lunar-new-year/) [New Balance](https://www.trendhunter.com/trends/new-balance-610) unveils its new Lunar New Year collection that celebrates the upcoming festive time. The capsule is made up of the 550 sneaker model and it is made from a blend of leather and suede materials throughout the upper. There are two [550s](https://www.trendhunter.com/trends/back-in-black) -- both of which are made in a neutral tone starting with a nude palette and another is an off-white with red accents. Following this are three versions of the 2002$ sneakers, which have casual tones starting with a grey and followed by a chocolate brown. The third deconstructed look is similar to that of its Protection Pack in a purple look before the collection is rounded out by a nude and red 574 shoe and a grey [9060](https://www.trendhunter.com/trends/easter-pack-1) sneaker. Image Credit: atmos ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 25% | Activity: 2% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Key Themes Behind This Trend - **Lunar New Year Footwear Collection:** Opportunity to capitalize on festive occasions and cultural celebrations with special edition products - **Blend of Leather and Suede Materials:** Innovative material combinations can create unique product offerings and enhance material performance - **Neutral and Casual Color Palettes:** Meeting customer preferences for versatile and low-key products that can be worn in various settings ### Where This Applies - **Footwear Industry:** Opportunity to introduce periodic themes and special editions to engage customers and create buzz - **Fashion Industry:** Leveraging unique material combinations and trendy color schemes to create a competitive edge in the crowded marketplace - **Retail Industry:** Using limited edition collections to create in-store and online experiences that attract customers and increase sales ## Related on Trend Hunter - [Celebratory New Year Sneakers](https://www.trendhunter.com/trends/new-balance-610.md) - [Festive New Year-Inspired Sneakers](https://www.trendhunter.com/trends/991-sneaker-3.md) - [Lunar New Year Sneakers](https://www.trendhunter.com/trends/year-of-the-snake-sneakers.md) - [Lunar New Year Packs](https://www.trendhunter.com/trends/atmos-x-new-balance.md) - [Collegiate-Inspired Lifestyle Sneakers](https://www.trendhunter.com/trends/550-sneaker-4.md) - [Patent Leather Logo Sneakers](https://www.trendhunter.com/trends/550-silhouette.md) - [Festive Lunar New Year Sneakers](https://www.trendhunter.com/trends/skechers-street-uno-year-of-the-dragon.md) - [Shimmery New Year-Inspired Streetwear](https://www.trendhunter.com/trends/hajime-sorayama-2.md) - [Minimalist New Year Sneakers](https://www.trendhunter.com/trends/on-year-of-the-snake-cloudtilt.md)