# Lunar New Year Celebrations MáLà Project and Busboy Collaborate on a Special Event By Kalin Ned | Published 2024-02-08 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/lunar-new-year-celebrations References: [busboy.co](https://busboy.co/shop/p/2024-year-of-the-dragon-shirt) & [resy](https://resy.com/cities/ny/venues/mala-project-greenpoint/events/busboy-x-ma-la-project-celebrate-the-year-of-the-dragon-2024-02-08-2)  The [MáLà Project](https://www.trendhunter.com/trends/restaurant-partnership), renowned for its Sichuan dry pot cuisine across multiple locations in New York City, is gearing up for vibrant [Lunar New Year celebrations](https://www.trendhunter.com/trends/intercontinental-chiang-mai) as it ushers in the Year of the Dragon with a flurry of exciting events and limited-time offerings. In collaboration with Busboy, MáLà Project introduces a [special edition tee](https://www.trendhunter.com/trends/potluck-club) featuring the auspicious wood dragon motif. The packaging is designed by Brooklyn-based Leanne Gan who is known for her support of small businesses and nonprofits. Adding to this, MáLà Project and Busboy are hosting a fiery Year of the Dragon party on February 8th in Greenpoint. This two-hour open-bar event promises a buffet of delectable dry pot, dragon prawns, dumplings, and more, accompanied by dragon dancers, a DJ, and other spirited festivities. Image Credit: MáLà Project x Busboy ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 36% | Activity: 42% | Freshness: 21% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Year of the Dragon Celebrations:** Opportunity for businesses to create special events and limited-time offerings to celebrate the Lunar New Year and the Year of the Dragon. - **Collaborative Merchandise:** The collaboration between MáLà Project and Busboy showcases the potential for businesses to collaborate on special edition products and packaging designs. - **Lunar New Year Party Experiences:** Businesses can host themed parties and events during the Lunar New Year with food, entertainment, and festive decorations to create memorable experiences for customers. ### Where This Applies - **Food and Beverage:** Opportunity for food and beverage businesses to create special menus and host events during the Lunar New Year celebrations. - **Fashion and Apparel:** Collaborative merchandise like the special edition tee created by MáLà Project and Busboy demonstrates the potential for fashion and apparel businesses to collaborate on unique products and packaging. - **Events and Entertainment:** Businesses in the events and entertainment industry can capitalize on the Lunar New Year celebrations by hosting themed parties and events that offer a unique and festive experience for attendees. ## Related on Trend Hunter - [Lunar New Year Parties](https://www.trendhunter.com/trends/dragonpalooza.md) - [Dragon-Inspired Restaurant Partnerships](https://www.trendhunter.com/trends/restaurant-partnership.md) - [Lunar New Year-Inspired Menus](https://www.trendhunter.com/trends/blackblue-toronto.md) - [New Year-Celebrating Retail Capsules](https://www.trendhunter.com/trends/bao-and-dover-street.md) - [Celebratory Confection Sets](https://www.trendhunter.com/trends/lunar-new-year-gift-set.md) - [Lunar New Year Dumplings](https://www.trendhunter.com/trends/bao-london.md) - [Complimentary Lucky Gift Bags](https://www.trendhunter.com/trends/mannings-fortune-dragon-bus.md) - [Lunar New Year-Inspired Libations](https://www.trendhunter.com/trends/a-gift-for-blossoming-futures.md) - [Heritage-Based Bubble Tea Promotions](https://www.trendhunter.com/trends/new-year-scratch-cards.md)