# Lunar Festivity-Inspired Eyewear Oakley Presents a Lunar New year Capsule for 2024 By Amy Duong | Published 2024-01-03 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/lunar-new-year-capsule References: [hypebeast](https://hypebeast.com/2024/1/oakley-lunar-new-year-2024-capsule-images-release-info) & [oakley](https://www.oakley.com/en-us)  [Oakley](https://www.trendhunter.com/trends/culture-refined) introduces a bold new range to ring in the 2024 [year](https://www.trendhunter.com/trends/alexander-wang-2024) of the Dragon with the Lunar [New Year](https://www.trendhunter.com/trends/lululemon-1) capsule. It is inspired by the strong energy of the Wood Dragon and this marks the brand's first capsule that honors the dragon and its demeanor. There are four pieces in the capsule including the reimagined Holbrook, Sutro eyewear, Line Miner Goggles, and the MOD1 helmet. All of these are revamped with a tonal palette and motifs that celebrate the Dragon. The brand explains that the new collection “encourages wearers to depart from tradition and boldly embrace the future. Notably, [the dragon] is distinguished for its daring, and future-forward nature, traits which the brand embraces and brings to life in its newest collection.” Image Credit: Oakley, [hypebeast](https://hypebeast.com/2024/1/oakley-lunar-new-year-2024-capsule-images-release-info), [oakley](https://www.oakley.com/en-us) ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 79% | Activity: 69% | Freshness: 20% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### Why This Trend Is Growing - **Lunar Festivity-inspired Eyewear:** Creating eyewear collections inspired by cultural celebrations opens up opportunities for brands to tap into festive markets. - **2024 Year of the Dragon Capsule:** Capitalizing on the Chinese zodiac and cultural symbolism can lead to innovative product lines that resonate with consumers. - **Reimagined Eyewear with Motifs:** By incorporating cultural motifs into eyewear designs, brands can appeal to fashion-conscious consumers looking for unique and meaningful products. ### Industries Being Reshaped - **Eyewear:** The eyewear industry can explore new design directions by incorporating cultural themes into their products. - **Fashion:** Fashion brands can leverage cultural celebrations to create limited edition collections and attract diverse consumer segments. - **Accessories:** The accessories industry can find opportunities in creating culturally inspired products that complement different occasions and festivities. ## Related on Trend Hunter - [Lunar New Year Eyewear](https://www.trendhunter.com/trends/zenni-lunar-new-year-2026-collection.md) - [Dragon-Infused Streetwear Capsules](https://www.trendhunter.com/trends/blackeyepatch-2.md) - [Tech Futuristic Eyewear Collections](https://www.trendhunter.com/trends/culture-refined.md) - [Futuristic Headgear Designs](https://www.trendhunter.com/trends/moonveil-collection.md) - [Iridescent Performance Gear](https://www.trendhunter.com/trends/aura-collection-2.md) - [Elegant New Year-Inspired Fashion](https://www.trendhunter.com/trends/alexander-wang-2024.md) - [Lunar Festivity-Inspired Fashion Capsules](https://www.trendhunter.com/trends/year-of-the-dragon-collection-2.md) - [New Year Adventure Gear](https://www.trendhunter.com/trends/2024-year-of-the-dragon-collection.md) - [Futuristic Metallic Technical Capsules](https://www.trendhunter.com/trends/oakley-factory-team-1.md)