# Lunar New Year Campaigns self-portrait's New Collection Celebrates Family Tradition By Ell Smith | Published 2024-01-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/lunar-new-year-campaign1 References: [self-portrait](https://www.self-portrait.com/)  In a nod to cherished holiday memories, self-portrait's [Lunar New Year campaign](https://www.trendhunter.com/trends/year-of-the-snake-1), captured by Leslie Zhang in Shanghai, beautifully reimagines traditional Chinese designs. Founder Han Chong, inspired by personal experiences, enlists a stellar lineup including model Ling Tan and actress Carina Lau to evoke scenes of Lunar New Year celebrations that are steeped in family traditions. The campaign coincides with the launch of self-portrait's [Lunar New Year collection](https://www.trendhunter.com/trends/the-renewal-collection), featuring a modern take on the [classic Chinese cheongsam design](https://www.trendhunter.com/trends/year-of-the-snake-collection) in festive red, green, and gold hues for women and children. Notably, the brand's iconic "Bow Bag" receives a holiday-appropriate silver and gold makeover. The expansive collection is now available to shop online through the brand's dedicated web store. Image Credit: self-portrait ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 63% | Activity: 44% | Freshness: 20% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What Makes This Trend Stand Out - **Modernizing Traditional Designs:** self-portrait's Lunar New Year campaign beautifully reimagines traditional Chinese designs with a modern twist. - **Celebrating Family Traditions:** self-portrait's Lunar New Year campaign evokes scenes of Lunar New Year celebrations that are steeped in family traditions. - **Festive Fashion Collections:** self-portrait's Lunar New Year collection features a modern take on the classic Chinese cheongsam design in festive red, green, and gold hues for women and children. ### Sectors Adopting This - **Fashion:** self-portrait's Lunar New Year campaign and collection present opportunities for fashion brands to modernize traditional designs and celebrate cultural traditions. - **Photography:** Leslie Zhang's photographic capture of self-portrait's Lunar New Year campaign showcases the potential for photographers to create visually stunning campaigns that evoke cultural stories. - **E-commerce:** self-portrait's online web store for the Lunar New Year collection highlights the growing importance of e-commerce platforms for fashion brands to reach customers. ## Related on Trend Hunter - [New Year-Inspired Fashion Collections](https://www.trendhunter.com/trends/2025-lunar-new-year-campaign.md) - [Lunar New Year-Celebrating Collections](https://www.trendhunter.com/trends/lunar-new-year-2024-collection.md) - [Chinese Tradition-Celebrating Accessory Collections](https://www.trendhunter.com/trends/2025-chinese-new-years.md) - [Elegant New Year-Inspired Fashion](https://www.trendhunter.com/trends/alexander-wang-2024.md) - [New Year-Celebrating Retail Capsules](https://www.trendhunter.com/trends/bao-and-dover-street.md) - [Lunar New Year Fashion](https://www.trendhunter.com/trends/barbour-x-feng-chen-wang.md) - [Lunar New Year-Inspired Accessories](https://www.trendhunter.com/trends/lunar-new-year-accessories.md) - [Luxury Lunar Year Capsules](https://www.trendhunter.com/trends/luxury-lunar-year.md) - [Dragon-Inspired Luxury Skincare](https://www.trendhunter.com/trends/new-year-campaign.md)