# New Year-Inspired Travel Campaigns Trip.com Group Unveils the Lunar New Year 2025 Trends By Kalin Ned | Published 2025-01-20 | World Source: Trend Hunter, https://www.trendhunter.com/trends/lunar-new-year-2025-trends References: [newswire](https://www.newswire.ca/news-releases/lunar-new-year-2025-trends-by-trip-com-group-travel-like-a-snake-longer-stays-and-shedding-off-the-usual-destinations-883080576.html)  The Lunar New Year 2025 trends are explained in a campaign by Trip.com Group. The report reveals that there is a significant rise in cross-border travel and stays that are up to 10% longer than before, as well as a "growing interest in off-the-beaten-path destinations and cruises." In the Chinese mainland, New Year's Eve was officially recognized as a holiday in 2025 and so, and this enables individuals to pair the holidays with one-to-two days of leave to significantly extend their vacation. For example, in the Chinese mainland, one may take two days of leave for an eleven-day holiday while in Korea, an extra day of leave will translate to a nine-day vacation. The Lunar New Year 2025 trends are also showing "a strong pick-up in travelers exploring destinations outside the Asia-Pacific region, with medium and long-haul flights surging, especially among the Malaysia market (55% and 60% respectively) and South Korean market (36% & 90% respectively)." Image Credit: Trip.com Group ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 39% | Activity: 32% | Freshness: 34% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel) ## Key Themes ### What Makes This Trend Stand Out - **Extended Travel Durations:** Individuals are taking advantage of Lunar New Year holidays to plan vacations with longer stays, creating opportunities for businesses to cater to these extended travel needs. - **Rise in Cross-border Travel:** Significant increase in cross-border travel trends is evident, suggesting a need for more tailored and diverse travel packages aimed at international markets. - **Interest in Off-the-beaten-path:** Travelers are increasingly opting for unique, less-traveled destinations, indicating a shift in consumer preferences that travel companies can capitalize on by offering curated experiences. ### Sectors Adopting This - **Travel and Tourism:** The surge in cross-border travel during the Lunar New Year presents vast potential for the travel and tourism industry to expand services catering to diverse international tourists. - **Aviation:** With an increase in medium and long-haul flights, the aviation industry can explore expanding routes and improving services for markets with rising demand, such as Malaysia and Korea. - **Hospitality:** The growing trend of longer vacation stays opens up opportunities for the hospitality industry to develop tailored accommodation packages that enhance guest experiences during extended holidays. ## Related on Trend Hunter - [New Year-Inspired Fashion Collections](https://www.trendhunter.com/trends/2025-lunar-new-year-campaign.md) - [Lunar New Year Luggage](https://www.trendhunter.com/trends/tumi-lunar-new-year-collection.md) - [Lunar New Year-Celebrating Collections](https://www.trendhunter.com/trends/lunar-new-year-2024-collection.md) - [Lunar New Year Campaigns](https://www.trendhunter.com/trends/lunar-new-year-campaign1.md) - [Lunar New Year-Inspired Jewelry](https://www.trendhunter.com/trends/lunar-new-year-collections.md) - [Lunar New Year Parties](https://www.trendhunter.com/trends/dragonpalooza.md) - [Empowering Cosmetics Campaigns](https://www.trendhunter.com/trends/lunar-new-year-2024.md) - [Heritage-Honoring Shopping Festivals](https://www.trendhunter.com/trends/dfs-hosts-lny-activations.md) - [Chinese Tradition-Celebrating Accessory Collections](https://www.trendhunter.com/trends/2025-chinese-new-years.md)