# Hipster Sisterhood Lookbooks The Lunar Kingdom Lookbook Has a Raw and Unfinished Feel By Vasiliki Marapas | Published 2014-06-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/lunar-kingdom-lookbook References: [c-heads](http://www.c-heads.com/2014/05/29/exclusive-lunar-kingdom-summer-loobook/) & [lunarkingdom.us](http://www.lunarkingdom.us/) Rather than going for a polished, high fashion feel, the folks behind the latest Lunar Kingdom lookbook opted for a [raw, authentic look](https://www.trendhunter.com/trends/creative-class-uniform). To achieve this aesthetic, the entire lookbook was shot on Instax film, making each shot resemble a polaroid picture. The lookbook explores themes of nature, friendship and the occult by featuring a group of teenage girls as they celebrate sisterhood and good vibes within the depths of the forest. Whether they're gathered around in a circle or playing hide-and-seek, it's clear that these girls have a strong sense of camaraderie and playfulness. The lookbook stays true to the Lunar Kingdom style, which is made up of casual, [hippie-inspired duds](https://www.trendhunter.com/trends/songs-of-siren) such as fringed shorts, airy crochet tops and floral wreathes. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 77% | Activity: 36% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Raw Aesthetics:** Opportunities for producing marketing materials with a more raw and authentic feel. - **Instant Film Photography:** Opportunities for incorporating instant film photography into advertising campaigns and branding materials. - **Nature-inspired Marketing:** Opportunities for using nature and sisterhood themes in marketing and branding messages. ### Who This Affects Most - **Apparel:** Opportunities for clothing brands to incorporate nature-inspired themes and raw aesthetics into promotional materials. - **Photography:** Opportunities for instant film photography services to cater to businesses looking for a more authentic and raw feel in their marketing materials. - **Beauty:** Opportunities for beauty brands to incorporate sisterhood and friendship themes into their branding messages and campaigns. ## Related on Trend Hunter - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Girlhood-Inspired Clothing Drops](https://www.trendhunter.com/trends/peachy-dens-sweet-cheeks.md) - [Dreamy Apparel Collections](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection.md) - [Conceptual Memory-Themed Fashion](https://www.trendhunter.com/trends/paranoid-fw25.md) - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md) - [Scrapbook-Inspired Fall Fashion](https://www.trendhunter.com/trends/creative-class-uniform.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Tranquil Spring Apparel](https://www.trendhunter.com/trends/livms-soul-place-series.md)