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# Lunar Coffee Packaging
This Brand Identity for Paradise. Gourmet-club™ Espresso is Mystical

By Jana Pijak | Published 2017-11-28 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/lunar-coffee-packaging
References: [thedieline](http://www.thedieline.com/blog/2017/2/6/espresso-coffee)

This [lunar coffee packaging](https://www.trendhunter.com/trends/unforgettable-taste-for-new-beginnings) was designed for Paradise. Gourmet-club™, a brand that offers premium and tasty products for coffee enthusiasts. The brand's visual identity features four moon-themed graphics and is the work of Ukranian designer Sergii Artemov and fellow art director Gera Artemova.

This mystical packaging combines deep navy, black, brown, and violet paper boxes with [metallic foil elements](https://www.trendhunter.com/trends/Rithms-Enlite). These foil details are used to mimic the moon's bright glow. "Inspired by the phases of the moon, each lunar illustration provides a unique way to convey the amount of boldness within each blend."

In an effort to stand apart from competing household names in the coffee industry, premium brands are embracing [whimsical and unexpected branding](https://www.trendhunter.com/trends/whimsical-coffee) rather than opting for traditional marketing methods.

## Trend Insights (Trend Hunter)

- Score: 4.3/10
- Popularity: 42% | Activity: 79% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding)

## Key Themes

### Why This Trend Is Growing

- **Whimsical Branding:** Brands in the coffee industry are embracing whimsical and unexpected branding to differentiate themselves from competitors.
- **Premium Packaging:** Premium coffee brands are investing in luxurious packaging designs to enhance the perceived value of their products.
- **Mystical Design:** Designers are incorporating mystical elements, such as moon-themed graphics, to create visually captivating packaging for coffee products.

### Industries Being Reshaped

- **Coffee:** The coffee industry is seeing a rise in demand for premium products that prioritize unique branding and packaging.
- **Graphic Design:** Graphic designers have an opportunity to explore mystical and whimsical design aesthetics in packaging and brand identity projects.
- **Packaging:** The packaging industry can cater to the growing demand for luxurious and visually appealing designs, particularly in the coffee sector.

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