# Biomaterial Bathrobe Coats LUNAFORM Debuted on the Balenciaga Summer 24 Runway By Laura McQuarrie | Published 2023-10-04 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/lunaform References: [prnewswire](https://www.prnewswire.com/news-releases/lunaform-a-new-kind-of-biomaterial-unveiled-by-balenciaga-at-paris-fashion-week-301947363.html) [Balenciaga's](https://www.trendhunter.com/trends/balenciaga-4) Summer 24 collection recently made its debut at Paris Fashion Week and it featured an innovative material called [LUNAFORM](https://www.trendhunter.com/trends/gozen-x-beymen) from biomaterials startup GOZEN. The plastic-free, animal-free material gets its start from an entirely bio-based foundation and it's described as a material that's not "composed of microorganisms, [but] the by-product of their innate activity." Remarkably, this material boasts a thickness that starts at just 0.2 mm, and it's [stronger and finer than animal leather](https://www.trendhunter.com/trends/light-leather-organza), with the ability to drape naturally. LUNAFORM made its world debut on the runway with the Balenciaga Maxi Bathrobe Coat. Bio-based materials represent the future of fashion, offering sustainable and eco-friendly alternatives that align with consumer demands and the industry's growing emphasis on environmental responsibility. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 60% | Activity: 67% | Freshness: 18% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Bio-based Materials:** An innovative material called LUNAFORM is making waves in the fashion industry by offering a plastic-free, animal-free alternative that is sustainable and eco-friendly. - **Fashion Innovation:** The use of LUNAFORM in the Balenciaga Summer 24 collection demonstrates the fashion industry's embrace of disruptive materials that are stronger and finer than traditional options. - **Environmental Responsibility:** The adoption of bio-based materials like LUNAFORM reflects a growing emphasis in the fashion industry on sustainable practices and meeting consumer demands for eco-friendly alternatives. ### Industries Being Reshaped - **Fashion:** The fashion industry can seize the opportunity to incorporate bio-based materials like LUNAFORM to offer sustainable and innovative alternatives to traditional fabrics. - **Textile:** The textile industry can explore the use of bio-based materials such as LUNAFORM to develop new products that meet the demand for sustainable and environmentally-friendly materials. - **Material Science:** In the field of material science, the development of bio-based materials like LUNAFORM opens up new possibilities for creating stronger, finer, and eco-friendly alternatives for various applications. ## Related on Trend Hunter - [Biodesign-Backed Dresses](https://www.trendhunter.com/trends/gozen-x-beymen.md) - [Plant-Based Fur Luxury Bags](https://www.trendhunter.com/trends/biofluff.md) - [Biobased Clothing Collections](https://www.trendhunter.com/trends/c-collection.md) - [Avant-Garde Biomimicry Fashion Designs](https://www.trendhunter.com/trends/biomimicry-fashion.md) - [Lab-Grown Fibre Scarves](https://www.trendhunter.com/trends/burberry-b-shield-scarf.md) - [Circular Outerwear Models](https://www.trendhunter.com/trends/templa-1.md) - [Biomimetic Fashion Lines](https://www.trendhunter.com/trends/nonhuman-life.md) - [Plastic-Free Circular Bags](https://www.trendhunter.com/trends/stella-mccartney-3.md) - [Progressive Protein-Material Fashion](https://www.trendhunter.com/trends/brewed-protein.md)