# Clean Waterless Cosmetics Luna Nectar's Relaunch Sets New Standards for Clean, Sustainable Beauty By Laura McQuarrie | Published 2022-05-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/luna-nectar-relaunch References: [prnewswire](https://www.prnewswire.com/news-releases/luna-nectar-relaunches-furthering-its-commitment-to-redefining-clean-beauty-301549062.html) & [lunanectar](https://lunanectar.com/collections/shop-hair/products/obsidian-volumizing-anti-pollution-hair-jelly) [Luna Nectar](https://www.trendhunter.com/trends/two-become-one-necklace) is reintroducing itself to the world as a clean beauty brand with waterless formulas and 80% naturally occurring active ingredients. The brand makes everything from clean hair care to skincare solutions that are vegan, cruelty-free, gluten-free and made without common irritants. Products like the Obsidian Volumizing & Anti-Pollution Scalp Scrub feature ingredients like charcoal to remove buildup and impurities and enhance clarity, volume and softness in a clean and simple way. Unlike most beauty products that are made with a base of 75 to 95% water and fillers and just 2 to 5% active ingredients, Luna Nectar's [waterless formulations](https://www.trendhunter.com/trends/the-root-project) boast an average of 80% naturally occurring actives. As part of its relaunch, the brand is now [Plastic Neutral+](https://www.trendhunter.com/trends/aora-mexico), certified by CleanHub and its packaging is SFI (Sustainable Forestry Initiative) certified. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 83% | Activity: 92% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Waterless Beauty Products:** Luna Nectar is setting new standards for clean, sustainable beauty with their innovative waterless formulations, creating an opportunity for entrepreneurs to create their own waterless product lines. - **Naturally Occurring Actives:** The increased use of naturally occurring actives in Luna Nectar's formulations sets a trend for the use of natural, and possibly locally-sourced, ingredients in beauty products, providing opportunities for collaborations with farmers and artisans. - **Certified Sustainable Packaging:** Luna Nectar's use of certified sustainable packaging creates a trend that highlights the importance of ethical and sustainable practices in the beauty industry, and an opportunity for other brands to adopt similar practices. ### Sectors Adopting This - **Clean Beauty:** Luna Nectar's waterless and sustainable formulations are disrupting the clean beauty industry, creating opportunities for innovation and growth. - **Sustainable Beauty:** The use of sustainable and certified packaging in the beauty industry is a growing trend, opening up opportunities for brands to incorporate eco-friendly practices and appeal to environmentally conscious consumers. - **Natural Beauty:** Luna Nectar's use of naturally occurring actives in their formulations positions them as a leader in the natural beauty industry, with an opportunity for other brands to explore the use of natural and locally-sourced ingredients. ## Related on Trend Hunter - [Concentrated Waterless Cleansers](https://www.trendhunter.com/trends/water-wise.md) - [Sustainably Luxe Face Oils](https://www.trendhunter.com/trends/nakie-coquette.md) - [Dissolvable Skincare Systems](https://www.trendhunter.com/trends/wanderluxe-beauty.md) - [Ocean Plastic-Made Skincare Packaging](https://www.trendhunter.com/trends/new-landscapes-collection.md) - [Waterless Skin Tints](https://www.trendhunter.com/trends/skin-tint-serum.md) - [Performance Plant-Powered Bodycare](https://www.trendhunter.com/trends/nature-of-things.md) - [Skin-Loving Cruelty-Free Cosmetics](https://www.trendhunter.com/trends/skincare-makeup.md) - [Refillable Plant-Powered Skincare](https://www.trendhunter.com/trends/folie.md) - [Planet-Friendly Firming Skincare](https://www.trendhunter.com/trends/ageloc-tru-face.md)