# Web Traffic-Analyzing Platforms Lumio Analytics Identifies Website Visitors for Better Marketing By Michael Hemsworth | Published 2018-08-27 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/lumio-analytics References: [betalist](https://betalist.com/startups/lumio-analytics?utm_campaign=startup-57024&utm_medium=atom&utm_source=newsfeed) & [lumio-analytics](https://lumio-analytics.com/?ref=betalist) Keeping an eye on website traffic will help administrators to know how popular their site is but often doesn't offer much in the way of actionable data, so [Lumio Analytics](https://www.trendhunter.com/trends/ai-assist) is positioned as a solution to help change this. The platform and service works by analyzing the anonymous traffic that comes to your site each day and showing you where it's actually coming from. This allows businesses to make changes to their site design and marketing accordingly to ensure they are always delivering the right kind of product and/or information to prospective clients who are visiting. Lumio Analytics will also enable users to create [hyper-targeted advertisements](https://www.trendhunter.com/trends/perceptinsight) that are focused on potential client needs to make services appear as relevant as possible. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 66% | Activity: 67% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) ## Key Themes ### Why This Trend Is Growing - **Hyper-targeted Advertisements:** Identifying website visitors and their needs allows businesses to create hyper-targeted advertisements that are relevant and appealing to potential clients. - **Actionable Website Traffic Data:** Web traffic-analyzing platforms like Lumio Analytics provide actionable data about website visitors, helping businesses make changes to improve visitor experience and marketing strategies. - **Anonymous Traffic Analysis:** Analyzing anonymous website traffic provides insights into the origin and interests of visitors, enabling businesses to optimize their site design and marketing accordingly. ### Industries Being Reshaped - **Digital Marketing:** Digital marketing industry can utilize web traffic analyzing platforms to optimize advertisements and improve visitor targeting. - **Website Analytics:** Website analytics industry can benefit from platforms like Lumio Analytics that provide detailed insights and actionable data on website traffic. - **E-commerce:** E-commerce industry can leverage web traffic analyzing platforms to understand customer behavior and optimize online shopping experience. ## Related on Trend Hunter - [Website Traffic Analyzers](https://www.trendhunter.com/trends/checkstat.md) - [Growth Analytic Tools](https://www.trendhunter.com/trends/useriumio.md) - [Visitor Intelligence Platforms](https://www.trendhunter.com/trends/leadsnavi.md) - [Website Optimization Tools](https://www.trendhunter.com/trends/website-analyzer-ai.md) - [Privacy-Centric Analytic Tools](https://www.trendhunter.com/trends/analyzr.md) - [AI-Powered Web Optimization](https://www.trendhunter.com/trends/sitelifter.md) - [Competitor-Tracking Intelligence Platforms](https://www.trendhunter.com/trends/competitive-intelligence-tool.md) - [Marketing Analytics Tools](https://www.trendhunter.com/trends/booleanmaths-pulse-tracks.md) - [Growth Analytics Platforms](https://www.trendhunter.com/trends/growth-analytics-platform.md)