# Fluorescent Street Art Luminous by iNO Involves Spray Paint That Absorbs Ultraviolet Light By Meghan Young | Published 2014-06-17 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/luminous-by-ino References: [neatorama](http://www.neatorama.com/2014/06/15/Art-with-a-Glow/) & [ino.net](http://www.ino.net/) [Street art](https://www.trendhunter.com/trends/elho-x-andr-saraiva) is so prevalent these days, people are finding other ways to make the already striking art form even more striking; enter Luminous by iNO, a graffiti artist originally from Greece. It is a video created by Helen and Constantino Mass that captures the artist using a special spray paint that essentially glows in the dark. In reality, the spray paint used in Luminous by iNO absorbs ultraviolet light, creating a stunning [fluorescent effect](https://www.trendhunter.com/trends/glowinthedark1) that makes the artworks truly jump out at the viewer. In a way, it is a permanent form of [light graffiti](https://www.trendhunter.com/trends/love-and-unity). People might have even mistaken the work for that effervescent form at the beginning. The glowing artwork ends up depicting a large scale gas mask. It is set to a Diplodocus mix. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 63% | Activity: 95% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Graffiti](https://www.trendhunter.com/graffiti) ## Key Themes ### Key Themes Behind This Trend - **Fluorescent Street Art:** Using spray paint that absorbs ultraviolet light to create vibrant, glowing street art. - **Permanent Light Graffiti:** Utilizing ultraviolet light-absorbing spray paint to create long-lasting luminous artwork. - **Stunning UV Light Effects:** Exploring the use of ultraviolet light-reactive spray paint to enhance the visual impact of street art. ### Where This Applies - **Art Supplies:** Opportunity for manufacturers to develop and market new types of ultraviolet light-absorbing spray paints. - **Street Art:** Artists can incorporate ultraviolet light-reactive spray paint to create unique and attention-grabbing street art pieces. - **Event Planning:** Potential to offer immersive experiences by incorporating fluorescent street art into events and festivals. ## Related on Trend Hunter - [Glowing Movie Campaign Murals](https://www.trendhunter.com/trends/teenage-mutant-ninja-turtles-mural.md) - [Artistic Spray Paint Events](https://www.trendhunter.com/trends/rusto.md) - [High-Frequency Paints](https://www.trendhunter.com/trends/yolo-paint.md) - [Life-Like 3D Canvases](https://www.trendhunter.com/trends/lumino.md) - [Inflatable Vibrant Art Installations](https://www.trendhunter.com/trends/forest-dancer.md) - [Immersive Illuminated Artistic Installations](https://www.trendhunter.com/trends/lumino1.md) - [Evolved Vibrant Graffiti Art](https://www.trendhunter.com/trends/jan-kalb.md) - [Illuminated Curtained Light Installations](https://www.trendhunter.com/trends/making-the-invisible-visible.md) - [Film-Themed Spray Paints](https://www.trendhunter.com/trends/cloakwork.md)