# Esports Seating Sponsorships Luminosity Gaming Partners with Furniture Manufacturer Steelcase By Kanesa D | Published 2023-07-18 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/luminosity-gaming References: [esportsinsider](https://esportsinsider.com/2023/07/luminosity-gaming-steelcase) & [luminosity.gg](https://luminosity.gg/)  Enthusiast Gaming, the parent company of Luminosity Gaming, has announced a new partnership with [Steelcase](https://www.trendhunter.com/trends/fnatic-steelcase), an [ergonomic furniture brand](https://www.trendhunter.com/trends/ergonomic-gaming-furniture). As part of the partnership, Steelcase will gift the organization's content creators and professional players with its premium chairs, allowing Luminosity Gaming to experience its cutting-edge innovation. The two entities will collaborate to produce engaging content featuring Luminosity's content creators, players, and coaches. This content will highlight the organization's thriving esports community while also showcasing the benefits of Steelcase's [performance seating solutions for gamers](https://www.trendhunter.com/trends/gaming-desk-and-chair) and professionals alike. “Luminosity is an industry pioneer that at its core, focuses on competitive excellence, and this spirit is perfectly aligned with Steelcase’s mission to help the world work better," said Alexis Heinrich, Growth Markets Manager for Steelcase. Image Credit: Luminosity Gaming ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 37% | Activity: 37% | Freshness: 17% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) ## Key Themes ### Why This Trend Is Growing - **Gaming Seating Solutions:** Opportunity for furniture manufacturers to create ergonomic chairs specifically designed for gamers and esports professionals. - **Brand Partnerships in Esports:** Opportunity for companies to collaborate with esports organizations to target the growing gaming audience and showcase their products. - **Content Collaboration in Esports:** Opportunity for esports organizations and brands to create engaging content together, leveraging the popularity of gaming for brand exposure. ### Industries Being Reshaped - **Furniture Manufacturing:** Furniture manufacturers can tap into the esports market by designing and producing specialized seating solutions for gamers and esports professionals. - **Gaming and Esports:** Esports organizations can explore partnerships with brands, like Steelcase, to provide better resources and equipment for their players, coaches, and content creators. - **Content Creation and Marketing:** Marketing agencies and content creators can collaborate with esports organizations to create engaging content that targets the gaming audience and promotes brand visibility. ## Related on Trend Hunter - [Esports Furniture Partnerships](https://www.trendhunter.com/trends/fnatic-steelcase.md) - [Esports Furniture Deals](https://www.trendhunter.com/trends/steelcase-2.md) - [Esports Gaming Chair Partners](https://www.trendhunter.com/trends/fnatic-2.md) - [Esports Furniture Marketing Deals](https://www.trendhunter.com/trends/acend.md) - [Esports Furniture Partnerships](https://www.trendhunter.com/trends/alpine-esports.md) - [Organization-Backed Gaming Chairs](https://www.trendhunter.com/trends/paper-rex.md) - [Chic Collaboration Gamer Chairs](https://www.trendhunter.com/trends/embody-gaming-chair.md) - [Competition-Based Esports Partnerships](https://www.trendhunter.com/trends/esports-world-cup-1.md) - [Player Peripheral Deals](https://www.trendhunter.com/trends/gaimin-gladiators.md)