# Light Long-Wear Foundations Maybelline Introduced its 'Super Stay Lumi-Matte Foundation' By Debra John | Published 2025-04-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/lumimatte-foundation References: [maybelline](https://www.maybelline.ca/en-ca/all-products/face-makeup/foundation/super-stay-lumi-matte-foundation) & [shoppersdrugmart](https://www.shoppersdrugmart.ca/maybelline-luminous-matte-foundation)  [Maybelline](https://www.trendhunter.com/trends/teddysoft-lip-tint-collection) New York introduces the 'Super Stay Lumi-Matte Foundation,' a [lightweight, long-wear formula](https://www.trendhunter.com/trends/skinplumping-linesmoothing-foundation) designed to deliver breathable coverage and a radiant matte finish. With up to 30 hours of wear, it ensures lasting performance without compromising comfort. Infused with amino acids, the foundation blends into the skin, offering a buildable, light-as-air texture that remains smooth throughout the day, and unlike traditional mattes, the lumi-matte finish provides a subtle glow that keeps skin looking vibrant rather than flat. Additionally, its "sweat, water, and transfer-resistant properties" make it ideal for both everyday wear and extended occasions. Available in 20 inclusive shades, the formula caters to a wide range of skin tones. Furthermore, it is "[vegan, non-comedogenic, and dermatologically tested](https://www.trendhunter.com/trends/porefessional-foundation), making it suitable for all skin types, including sensitive skin." Overall, this foundation combines durability, breathability, and a naturally luminous appearance. Image Credit: Maybelline ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 62% | Activity: 70% | Freshness: 40% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Lightweight Long-wear Cosmetics:** The rise of lightweight, long-lasting makeup formulations signals a shift towards more comfortable yet durable beauty solutions. - **Inclusive Beauty Products:** The expansion of shade ranges in beauty products reflects the growing demand for inclusive offerings that cater to diverse skin tones. - **Hybrid Matte-radiant Formulas:** The emergence of hybrid formulas combining matte and radiant finishes offers consumers the best of both worlds without sacrificing skin vibrancy. ### Where This Applies - **Cosmetics:** Innovative formulation techniques in the cosmetics industry are enhancing product performance while catering to evolving consumer preferences for comfort and longevity. - **Dermatology:** The dermatology industry benefits from advancing skincare-infused makeup products designed for sensitive and diverse skin types. - **Vegan Beauty:** The increasing popularity of vegan and non-comedogenic beauty products highlights a shift towards ethically-conscious and skin-friendly cosmetics. ## Related on Trend Hunter - [Skincare-Infused Long-Wear Foundations](https://www.trendhunter.com/trends/skincareinfused-longwear-foundation.md) - [Long-Lasting Serum Foundations](https://www.trendhunter.com/trends/reveal-mesh-cushion-foundation.md) - [Premium 24-Hour Wear Foundations](https://www.trendhunter.com/trends/architecture-soft-matte-foundation.md) - [Lightweight Waterproof Foundations](https://www.trendhunter.com/trends/selfsettingwaterprooffoundation.md) - [Mattifying Fruit-Infused Foundations](https://www.trendhunter.com/trends/barepro-24hr-wear.md) - [Serum-Like Foundations](https://www.trendhunter.com/trends/innovative-foundation.md) - [Luminous Serum Foundations](https://www.trendhunter.com/trends/skin-silk-serum-foundation.md) - [Glow-Boosting Silky Foundations](https://www.trendhunter.com/trends/luminous-silk-foundation.md) - [Weightless Full-Coverage Foundations](https://www.trendhunter.com/trends/skinplumping-linesmoothing-foundation.md)