# Advanced Men's Skincare Lumiere de Vie Hommes Offers Protective Skincare for the Modern Man By Laura McQuarrie | Published 2018-10-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/lumiere-de-vie-hommes References: [prnewswire](https://www.prnewswire.com/news-releases/amber-ridinger-mclaughlin-launches-her-lumiere-de-vie-hommes-skin-care-line-for-men-alongside-jamie-foxx-at-an-exclusive-star-studded-event-aboard-superyacht-utopia-iv-in-new-york-harbor-300732220.html) & [lumieredevie](https://www.lumieredevie.com/search/ldvMens) Millennial entrepreneur Amber Ridinger-McLaughlin, who created the Lumiere de Vie skincare line, recently launched Lumiere de Vie Homme as her newest venture. The advanced skincare line for the modern man introduces three products: the Lumiere de Vie Hommes Conditioning Beard Elixir, Lumiere de Vie Hommes Cleansing Gel and the Lumiere de Vie Hommes Hydrating Aloe Cream, each of which boasts [cutting-edge ingredients](https://www.trendhunter.com/trends/h2v-skincare). Additional products are already in development and will be added to the [men's skincare line](https://www.trendhunter.com/trends/antiaging-skincare-set) in the future. A party to launch Lumiere de Vie Homme was recently held on a superyacht, co-hosted by Academy Award winner Jamie Foxx. The event was based around a Manhattan Monte Carlo theme and included casino games as a tie-in to the products to "protect your poker face." ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 68% | Activity: 56% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Natural Ingredients:** Lumiere de Vie Hommes' use of cutting-edge natural ingredients creates an opportunity for disruptive innovation in the skincare industry. - **Male Grooming:** The launch of Lumiere de Vie Hommes highlights the growing trend of male grooming, presenting disruptive innovation prospects in the personal care industry. - **Premium Skincare:** The advanced and high-quality products offered by Lumiere de Vie Hommes open avenues for disruptive innovation in the premium skincare market. ### Who This Affects Most - **Skincare Industry:** The introduction of Lumiere de Vie Hommes in the skincare industry creates opportunities for disruptive innovation and market expansion. - **Male Personal Care:** The rise of male grooming and Lumiere de Vie Hommes' product line provide avenues for disruptive innovation in the male personal care industry. - **Premium Beauty Market:** Lumiere de Vie Hommes' emphasis on high-quality ingredients and advanced skincare solutions presents disruptive innovation opportunities in the premium beauty market. ## Related on Trend Hunter - [Masculine Hybrid Skincare Ranges](https://www.trendhunter.com/trends/enhanse-mens-skincare.md) - [Men-Specific Skincare Products](https://www.trendhunter.com/trends/caldera-lab1.md) - [Men-Focused Age Defence Skincare](https://www.trendhunter.com/trends/nivea-mens.md) - [Anti-Aging Men's Skincare Sets](https://www.trendhunter.com/trends/brickell-mens-products.md) - [Modern Men's Skincare Lines](https://www.trendhunter.com/trends/magnolia-league.md) - [Masculine LED Skincare Masks](https://www.trendhunter.com/trends/lumin-luminator.md) - [Simplistic Skincare Essentials](https://www.trendhunter.com/trends/gen-z-males.md) - [Men-Targeted Skincare Regimes](https://www.trendhunter.com/trends/antiaging-skincare-set.md) - [Minimalist Masculine Skincare Sets](https://www.trendhunter.com/trends/skincare-routine.md)