# Recyclable Resin Bottles Lumene Utilizes Eastman's Molecularly Recycled Bottle for its Skincare By Kanesa D | Published 2023-03-06 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/lumene References: [packaginginsights](https://www.packaginginsights.com/news/eastman-equips-lumene-with-molecularly-recycled-bottle-for-beauty-skincare-line.html) & [lumene](https://www.lumene.com/)  [Lumene](https://www.trendhunter.com/trends/moisturizer-jars) has debuted its newest skincare product, the ‘Nordic Hydra Birch Dew Jelly.’ The cosmetics company used [Eastman's](https://www.trendhunter.com/trends/suqqu) ‘Cristal One E Renew,’ a [recyclable resin](https://www.trendhunter.com/trends/sidel-starliter-still) with molecularly recycled material for extrusion blow molding, for the product packaging (EBM). Lumene developed the initial ‘Crystal One E Renew’ packaging with German plastic company Rebhan. Lumene and Rebhan used ‘Cristal One E Renew’ to enhance the ‘Nordic Hydra Birch Dew Jelly's’ smartly designed bottles' environmental sustainability profile. These bottles have a vivid blue gradient coloring that makes them highly appealing when on the shelf. “Lumene’s ambition is to have 80% of its packaging made of recycled or recyclable materials by the end of 2025. When developing this two-in-one hydrating skincare product, we were looking for a [environmentally] sustainable packaging option that would not compromise on the product presentation,” commented Julia Vlasova, global senior brand manager at Lumene. Image Credit: Lumene ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 63% | Activity: 67% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Recyclable Resin Packaging:** The increasing emphasis on environmental sustainability is driving the demand for recyclable resin packaging, providing an opportunity to develop innovative and eco-friendly packaging solutions. - **Molecularly Recycled Materials:** Molecularly recycled materials offer a unique opportunity to create sustainable products that preserve the quality of the material and reduce the environmental impact of manufacturing. - **Smart Packaging Design:** Smart packaging design offers an opportunity to create aesthetically pleasing products that also address environmental concerns through the use of recyclable materials. ### Where This Applies - **Beauty and Cosmetics:** The beauty and cosmetics industry can benefit from implementing environmentally sustainable packaging solutions and exploring the use of recycled materials. - **Plastics Manufacturing:** Companies in the plastics manufacturing industry can explore the use of molecularly recycled materials for extrusion blow molding to develop eco-friendly products and gain a competitive advantage. - **Retail:** Retailers can differentiate their products by offering smartly designed, aesthetically pleasing packaging that also addresses environmental concerns. ## Related on Trend Hunter - [Bio-Based Monomaterial Skincare Packaging](https://www.trendhunter.com/trends/moisturizer-jars.md) - [Recyclable Resin Beauty Compacts](https://www.trendhunter.com/trends/suqqu.md) - [Eco Reusable Bottles](https://www.trendhunter.com/trends/anew.md) - [Modernized Eco Beverage Packaging](https://www.trendhunter.com/trends/aroma-bottle.md) - [Sustainable Packaging Options](https://www.trendhunter.com/trends/vetroplas-1.md) - [Planet-Friendly Firming Skincare](https://www.trendhunter.com/trends/ageloc-tru-face.md) - [Recycled Metal Skincare Packaging](https://www.trendhunter.com/trends/nivea-creme-tin.md) - [Ocean Plastic-Made Skincare Packaging](https://www.trendhunter.com/trends/new-landscapes-collection.md) - [Recycled Chlorophyll Water Bottles](https://www.trendhunter.com/trends/100-rpet-bottle.md)