# Lumberjack Chic Canadian Design Seeks An Identity By Djemal | Published 2008-02-16 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/lumberjack-chic-canadian-design-seeks-an-identity References: [walrusmagazine](http://www.walrusmagazine.com/u/register/teaser.php?ref=2008.03-design-mountie-canadian) With designers around the globe carving out specialist niches and style that add to the reputation and recognition of not only the designer but also the design identity of a whole country or a region. With places like Germany, Netherlands, and Scandinavia attracting a earthy, clean and functional identity labels; France, Italy, and Spain a fruity, sexy, exciting ones; and the Japan a minimalist one; it has taken Canadian designers some time in which to create a design identity that they can call their own. The change is here and about to take a larger share of public attention. Canadian designers are looking in and around the vast country to draw on [nature, culture and inhabitants](https://www.trendhunter.com/trends/wachiya-boutique) to create a brand new design category - [Lumberjack Chic](https://www.trendhunter.com/trends/no1-common). Who's to say that we will not see more lifestyle categories be affected by this movement - after all fashion has been there once before, as I remember wearing a [lumberjack coat](https://www.trendhunter.com/trends/sujitha-shivajothi) when I was eight. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 29% | Activity: 1% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Lumberjack Chic:** Disruptive innovation opportunity in lifestyle and fashion industries to create a new design category inspired by nature and culture. - **Specialist Niches:** Disruptive innovation opportunity in various industries to carve out unique and specialized market segments. - **Regional Design Identities:** Disruptive innovation opportunity for designers and businesses to create distinct design identities for countries or regions. ### Industries Being Reshaped - **Lifestyle:** Disruptive innovation opportunity to introduce new lifestyle categories influenced by nature and culture. - **Fashion:** Disruptive innovation opportunity to incorporate Lumberjack Chic design elements into fashion trends. - **Design:** Disruptive innovation opportunity to explore the development of unique design identities for different countries or regions. ## Related on Trend Hunter - [Ontario Landscape-Inspired Cottages](https://www.trendhunter.com/trends/pine-island-cottage.md) - [Timber-Clad Canadian Holiday Homes](https://www.trendhunter.com/trends/la-cime.md) - [Coziness-Inspired Interior Design Brands](https://www.trendhunter.com/trends/coottage-core-category.md) - [Culturally Influenced Parisian Boutiques](https://www.trendhunter.com/trends/luniform.md) - [Identity-Exploring Clothing](https://www.trendhunter.com/trends/shapes-we-take.md) - [Identity-Exploring Artful Designs](https://www.trendhunter.com/trends/fragments.md) - [Slow Living Decor Collections](https://www.trendhunter.com/trends/livom.md) - [Landscape-Inspired Candles](https://www.trendhunter.com/trends/great-white-north-collection.md) - [Limited-Edition Hood Trims](https://www.trendhunter.com/trends/hood-trim.md)