# Cosmic Collab Shower Jellies The Super Mario Galaxy Movie × Lush Lumas Shower Jelly is Playful By Laura McQuarrie | Published 2026-03-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/lumas-shower-jelly References: [weare.lush](https://weare.lush.com/press-releases/lush-to-launch-an-out-of-this-world-collection-celebrating-nintendo-and-illuminations-the-super-mario-galaxy-movie/) & [lush](https://www.lush.com/uk/en/p/lumas-shower-jelly)  Ahead of the theatrical release of The Super Mario Galaxy [Movie](https://www.trendhunter.com/trends/truffle-infused-hot-sauces), The Super Mario Galaxy Movie × [Lush](https://www.trendhunter.com/trends/gameinspired-soap-collection) collection has dropped to share fun, handmade cosmetics like the limited-edition Lumas Shower Jelly. Each Luma, the star creature that appears in Super Mario Galaxy, has their own facial expression and The Super Mario Galaxy Movie × Lush shower jelly channels their uniqueness with fragrances that are just as personality-packed. This gummy-infused cosmic cleanser with a fruity, airy peach-floral fragrance incorporates ylang ylang oil for "soft fluffy roundness" and grapefruit oil for sparkling upliftment. Other standout, limited-edition products from The Super Mario Galaxy Movie × Lush collection include a [Yoshi Egg Bath Bomb](https://www.trendhunter.com/trends/how-to-train-your-dragon-x-lush), Princess Peach’s Crown Soap, and Protect the Galaxy Shower Gel with a sweet, calming floral scent. ## Trend Insights (Trend Hunter) - Score: 8.1/10 - Popularity: 90% | Activity: 85% | Freshness: 68% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Ip-driven Cosmetic Collaborations:** Branded crossovers between beloved entertainment properties and beauty products create collectible, story-rich items that blur the line between merchandise and daily self-care. - **Character-personalized Fragrance Profiling:** Fragrance assortments tailored to distinct character personalities enable highly differentiated scent portfolios that resonate with fans on an emotional level. - **Playful Texture Cosmetics:** Innovative tactile formats like shower jellies and gummy-infused cleansers introduce novel sensory experiences that reposition hygiene products as playful lifestyle accessories. ### Industries Being Reshaped - **Beauty and Personal Care:** The convergence of artisanal formulations with immersive branding is fostering product lines that prioritize experiential differentiation over traditional functional claims. - **Entertainment and Film Merchandising:** Licensing strategies tied to theatrical releases are expanding into limited-edition lifestyle goods, transforming promotional campaigns into high-value retail opportunities. - **Consumer Fragrance and Scent Technology:** Advances in scent blending and microencapsulation are enabling long-lasting, character-driven fragrances that can be embedded into novel delivery formats. ## Related on Trend Hunter - [Gaming-Themed Chocolate Partnerships](https://www.trendhunter.com/trends/kinder-joy-and-nintendo.md) - [Wooden Figure Sets](https://www.trendhunter.com/trends/my-mario.md) - [Cosmic Gamer Ice Creams](https://www.trendhunter.com/trends/dippin-dots-galaxy-pop.md) - [Oversized Pen Lamps](https://www.trendhunter.com/trends/bic-lamp.md) - [Space Adventure Film Beverages](https://www.trendhunter.com/trends/bubly-x-the-super-mario.md) - [Bell-Shaped Coffee Mugs](https://www.trendhunter.com/trends/mario-mug.md) - [Video Game Desktop Toys](https://www.trendhunter.com/trends/nintendo-talking-flower.md) - [Post-GLP-1 Beverages](https://www.trendhunter.com/trends/biocare2.md) - [Alpine Complex Renovations](https://www.trendhunter.com/trends/coarch-studio.md)