# Celebrity-Backed Summer Loungewear LULUSIMONSTUDIO and Becca Kufrin Launched a Capsule Collection By Elena Rahman | Published 2022-06-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/lulusimonstudio References: [lulusimonstudio](https://www.lulusimonstudio.com/) LULUSIMONSTUDIO partnered with Bachelor Star Becca Kufrin to create a new capsule collection. The [female-founded loungewear brand](https://www.trendhunter.com/trends/brunette-the-label-waffles) worked with the star to create a range of styles available in sizes XS to XL. The new collaboration features various t-shirts and sweatshirts, all of which are available through the brand's website. The exclusive capsule collection includes two tees. One of the shirts reads "Full Time Dog Sitter" overtop of a yellow distressed shirt. The other reads "Champagne Season" on the back of the shirt and features glasses full of champagne on the front. LULUSIMONSTUDIO and Becca Kufrin completed the collection with a sweater. The [cozy crewneck sweater](https://www.trendhunter.com/trends/skimsloungeset-holiday) has the words "First of All" pasted to it. Image Credit: LULUSIMONSTUDIO ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 61% | Activity: 21% | Freshness: 12% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Celebrity-backed Loungewear:** Opportunity for brands to partner with celebrities to co-create loungewear capsule collections. - **Female-focused Loungewear:** Opportunity for companies to develop loungewear collections focused on female consumers. - **Graphic Loungewear:** Opportunity for branding to include graphic design in loungewear to appeal to younger customers. ### Sectors Adopting This - **Fashion Industry:** Fashion brands to partner with celebrities to co-create capsule collections in the loungewear segment. - **E-commerce Industry:** Opportunity for e-commerce portals to offer a wide range of female-focused loungewear products. - **Graphic Design Industry:** Branding agencies can partner with loungewear manufacturers to create graphic designs and patterns to differentiate product offerings. ## Related on Trend Hunter - [Brand-Collaborative Denim Staples](https://www.trendhunter.com/trends/lulus.md) - [Cozy Apparel Collaborations](https://www.trendhunter.com/trends/summer-fridays-2.md) - [Premium Lifestyle Apparel Capsules](https://www.trendhunter.com/trends/lululemon-x-erewhon.md) - [Textured Loungewear Collections](https://www.trendhunter.com/trends/brunette-the-label-waffles.md) - [Modern Occasion-Focused Apparel](https://www.trendhunter.com/trends/the-plus-one-edit.md) - [Fall Influencer-Backed Capsules](https://www.trendhunter.com/trends/caitlin-covington.md) - [Collaborative Inclusive Swimwear](https://www.trendhunter.com/trends/cloud-cups.md) - [Collaborative Home Decor Capsule](https://www.trendhunter.com/trends/sarah-sherman-samuel.md) - [Avant-Garde Apparel](https://www.trendhunter.com/trends/la-la-anthony.md)