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# Collaborative Cycling Activewear
lululemon x SoulCycle Created Styles for High-Energy Spinning

By Laura McQuarrie | Published 2019-01-24 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/lululemon-x-soulcycle
References: [shop.lululemon](https://shop.lululemon.com/c/soul-cycle/_/N-8np)

Canadian athletic apparel retailer lululemon is well-known for its yoga and running gear, and with the lululemon x [SoulCycle](https://www.trendhunter.com/trends/sweat-it-out) collection, it is introducing a range of [athletic styles](https://www.trendhunter.com/trends/set-active) to suit the specific needs of spinners. The collaborative collections draws upon SoulCycle's distinct energy and the unique studio setting with reflective patterns that come to life in low-light conditions.

Some of the pieces that can be found in the 20-piece lululemon x SoulCycle range include pieces for men and women, such as the Ride & Reflect Bra, the To The Beat Duffel and the Metal Vent Tech Surge Short Sleeve shirt, which includes a light and breathable design and X-STATIC to inhibit bacteria growth, as well as other garments with high-tech fabric and strategically placed cut-outs.

## Trend Insights (Trend Hunter)

- Score: 5.3/10
- Popularity: 79% | Activity: 71% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports)

## Key Themes

### What's Driving This Trend

- **Collaborative Activewear:** Companies can explore the possibilities of collabs that cater to specific active hobbies.
- **High-tech Spinwear:** Designing activewear that uses materials specifically engineered for comfort and high-performance in spinning can disrupt the athletic wear industry.
- **Reflective Patterns:** There will be a growing market for athleisure brands who incorporate reflective patterns for added safety during night and early morning workouts.

### Who This Affects Most

- **Athletic Apparel:** Collaborative collections and designing apparel specific to certain activities can shake up the athletic wear industry.
- **Fitness:** The collaboration between fitness and fashion companies may lead to disruptive innovations that satisfy the evolving needs of fitness enthusiasts.
- **Lifestyle Clothing:** Sportswear brands have started venturing into the growing trend of athleisure wear, which combines functionality and style in everyday clothing.

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