# Yoga Master Web Hiring The Lululemon CEO Campaign Goes Global via the Net By Jennifer Gosnell | Published 2013-06-19 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/lululemon-ceo-campaign References: [psfk](http://www.psfk.com/2013/06/lululemon-ceo-banner-ad.html) The [Lululemon](https://www.trendhunter.com/trends/mental-health-firstaid) CEO Campaign takes to the net to scout out its next yoga master. As an interesting approach to hiring for the top position, this [unique campaign strategy](https://www.trendhunter.com/trends/pilot-hiring-campaign) is quite direct, approachable and accessible to all. As quite a few CEO positions get filled using interior talent within the company, Lululemon is taking an exterior approach and going global with its recruitment via the Internet. Ross Brooks at PSFK comments, "Fans of the high-priced brand are keen to have someone head up the company who will bring the quality back to their products. Having almost cult-status amongst [yoga practitioners](https://www.trendhunter.com/trends/yoga-capsule-collection) and even people who don’t exercise, the brand wants to go back to it’s roots." Will you apply to be Lululemon's next Chief Executive Officer? ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 12% | Activity: 34% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Remote Hiring:** The Lululemon CEO Campaign demonstrates the potential of using the internet to recruit top executives, opening up opportunities for remote hiring. - **Direct Recruitment:** The direct and accessible approach of the Lululemon CEO Campaign highlights the trend of companies seeking leadership through unconventional and engaging recruitment methods. - **Global Talent Search:** By going global with its recruitment process, the Lululemon CEO Campaign showcases the trend of companies expanding their search for top executives beyond traditional borders. ### Where This Applies - **Retail:** The Lululemon CEO Campaign presents an opportunity for disruptive innovation in the retail industry by finding visionary leaders who can bring quality back to products. - **Internet:** The internet plays a crucial role in the Lululemon CEO Campaign, highlighting potential disruptive innovation opportunities in online recruitment platforms and digital talent sourcing. - **Fitness & Wellness:** Through its focus on yoga practitioners and people who don't exercise, the Lululemon CEO Campaign highlights the need for disruptive innovation in the fitness and wellness industry to cater to a diverse consumer base. ## Related on Trend Hunter - [Mental Health First-Aid Training](https://www.trendhunter.com/trends/mental-health-firstaid.md) - [Eurasia Athleisure Market Entries](https://www.trendhunter.com/trends/international-markets.md) - [Beer Enthusiast Campaigns](https://www.trendhunter.com/trends/yard-house.md) - [Modern Athleisure Retail Locations](https://www.trendhunter.com/trends/lululemon-5.md) - [Interactive Job-Centric Campaigns](https://www.trendhunter.com/trends/the-coolest-job-on-earth.md) - [Premium Lifestyle Apparel Capsules](https://www.trendhunter.com/trends/lululemon-x-erewhon.md) - [Mother-Honoring Brand Initiatives](https://www.trendhunter.com/trends/chief-mom-officer.md) - [Scientifically Informed Yoga Series](https://www.trendhunter.com/trends/les-mills-yoga.md) - [Hybrid Fitness Platforms](https://www.trendhunter.com/trends/lululemon-studio.md)