# Road-to-Trail Running Shoes The lululemon Blissfeel Trail is a First-of-Its-Kind Design for Women By Laura McQuarrie | Published 2023-05-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/lululemon-blissfeel-trail References: [refinery29](https://www.refinery29.com/en-us/lululemon-blissfeel-trail-review?utm_source=feed&utm_medium=rss) & [shop.lululemon](https://shop.lululemon.com/p/shoes/W-Blissfeel-Trail-Running-Shoe/_/prod11450187?CID=Google_DSA_CA_NAT_EN_W_Hybrid_Womens_GEN_Y22_ag%3DDSA_G_CA_EN_DM_W_GEN_NO_Footwear-Shoes&color=62998&gclid=CjwKCAjwscGjBhAXEiwAswQqNOh-Fc1AyqGwTERXrg8SfWfJDUpMyQBN-QpSUhe7wQTgJMfQFEWwPRoC7uIQAvD_BwE&gclsrc=aw.ds&locale=en_CA&sl=CA&sz=6.5) The [lululemon](https://www.trendhunter.com/trends/lululemon-split-shift) Blissfeel Trail women's running shoe is a standout in the performance footwear space since it boasts a design specifically for the female foot and the ability to take women from the [road to the trail](https://www.trendhunter.com/trends/brooks-ghost-trail). This lightweight and supportive running shoe was purpose-built for running with a comfortable fit and cushioning profile based on a million Volumental foot scans and four years of research and development. With a molded heel, the supportive running shoe for women creates a secure sensation when the foot strikes the ground, even on surfaces that are not flat. So that women can feel confident about purchasing this groundbreaking innovation in footwear, lululemon offers a 30-day trial of the Blissfeel Trail, which is offered in stylish colorways with green, pink or orange accents. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 78% | Activity: 62% | Freshness: 16% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Why This Trend Is Growing - **Women-specific Trail Running Shoes:** Designing trail running shoes specifically for women provides a disruptive opportunity in the performance footwear market. - **Customized Running Shoe Design:** Incorporating foot scans and research and development can lead to a disruptive innovation in the performance footwear industry. - **Offering Trial Periods for Running Shoes:** Providing a trial period for a high-tech running shoe can disrupt the traditional buying process for performance footwear. ### Industries Being Reshaped - **Performance Footwear Industry:** The development of women-specific trail running shoes offers a possible new niche in the performance footwear industry. - **Customized Shoe Manufacturing Industry:** Volumental foot scans and research and development could disrupt the traditional way of manufacturing shoes in the industry. - **E-commerce Industry:** Providing a trial period for high-tech running shoes could disrupt the traditional online buying process and could create a new trend in the e-commerce industry. ## Related on Trend Hunter - [Responsive Running Shoes](https://www.trendhunter.com/trends/lululemon-split-shift.md) - [Olympics-Inspired Running Shoes](https://www.trendhunter.com/trends/womens-running-shoe.md) - [Stylish Everyday Men's Footwear](https://www.trendhunter.com/trends/lululemon-2.md) - [Traction-Optimized Running Shoes](https://www.trendhunter.com/trends/roam-trail-running-shoe.md) - [Data-Driven Women's Ultramarathons](https://www.trendhunter.com/trends/lululemons-further-ultramarathon.md) - [Springy Off-Road Trail Sneakers](https://www.trendhunter.com/trends/on-cloudsurfer-trails.md) - [Earth-Toned Trail Runners](https://www.trendhunter.com/trends/district-vision-x-new-balance-trail-running-shoe.md) - [Slim-Fitting Running Shoes](https://www.trendhunter.com/trends/minimus-trail.md) - [Experimental Lace-Free Trail Runners](https://www.trendhunter.com/trends/offtrail-running-shoe.md)