# Oversized Activewear Accessories The Lululemon Big-Ass Bag Has an 80-Liter Capacity By Michael Hemsworth | Published 2026-08-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/lululemon-bigass-bag References: [dailyhive](https://dailyhive.com/canada/lululemon-big-ass-bag-reviews?lid=7uv1ihmc6m3m) & [shop.lululemon](https://shop.lululemon.com/en-ca/p/big-ass-bag-80l/a8ej2amraw)  The Lululemon Big-Ass Bag is a cheekily named product from the Canadian activewear brand that takes storage capacity seriously or humorously, depending on perspective. The accessory is characterized by its capacious design that will offer 80-liters of storage space inside to accommodate the hauling of everything from clothing, to groceries and anything in between. The casual, [tote-style bag](https://www.trendhunter.com/trends/trollex) is constructed with a water-repellent fabric, accented by zippered pockets and even a loop that can be used for attaching an additional for a [bag-on-bag function](https://www.trendhunter.com/trends/la-mansio-grand-travel-20). The bag also comes with a supplemental bag for storage. The Lululemon Big-Ass Bag is paired with padded shoulder straps, accented by silicon grips to keep them in place during use. The bag takes on the popularity of [oversized accessories](https://www.trendhunter.com/trends/cav-empt-developed-shoulder-bag) in a way that's both serious and tongue-in-cheek. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 48% | Activity: 8% | Freshness: 91% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What's Driving This Trend - **Oversized Utility Accessories:** Extra-large carryalls blend fashion signaling with practical storage, creating room for brands to reframe everyday hauling as a lifestyle-driven accessory category. - **Humor-led Product Naming:** Playful, self-aware product names can turn functional goods into shareable cultural objects that strengthen brand personality and digital visibility. - **Modular Carry Systems:** Bag-on-bag loops, supplemental pouches, and adaptable compartments point to demand for flexible accessories that shift between fitness, travel, work, and errands. ### Who This Affects Most - **Activewear:** Performance apparel brands are extending into high-capacity accessories that support hybrid routines beyond workouts and deepen customer engagement. - **Travel Goods:** Water-repellent fabrics, padded straps, and expandable storage formats suggest new crossover potential between casual totes and lightweight luggage alternatives. - **Retail Fashion:** Statement-sized bags provide fashion retailers with opportunities to merge novelty, utility, and social media appeal in seasonal accessory drops. ## Related on Trend Hunter - [Trunk-Sized Reusable Retailer Bags](https://www.trendhunter.com/trends/aldi-big-bag.md) - [Adaptable Carry-On Tote Bags](https://www.trendhunter.com/trends/herschel-supply-kaslo-tote.md) - [Grocery Bag Runway Accessory](https://www.trendhunter.com/trends/march-packable-tote-bag.md) - [Adaptable Minimalist Tote Bags](https://www.trendhunter.com/trends/apex-everyday-tote-20.md) - [Design-Driven Technical Bag Designs](https://www.trendhunter.com/trends/serena-li.md) - [Functional Canvas Carryalls](https://www.trendhunter.com/trends/llbean-grocery-tote-tall.md) - [Office-Friendly Gym Bags](https://www.trendhunter.com/trends/compact-cascade-duffle-bag.md) - [Compact Purpose-Built Gym Bags](https://www.trendhunter.com/trends/lite-gym-bag.md) - [Workwear-Inspired Bucket Bags](https://www.trendhunter.com/trends/le-pliage-xtra.md)